The player can explore various locations in the fictional setting of Arcadia Bay and communicate with non-playable characters. Dialogue exchanges can be rewound while branching options are used for conversation. Once an event is reset, the details provided earlier are permitted to avail themselves in the future. In some instances, choices in dialogue alter and affect the story through short or long-term consequences. For each one of the choices, something good in the short term could turn out worse later.
The next day, Max's class is halted when Kate Marsh (Dayeanne Hutton), a fellow student who is being bullied for a viral video depicting her kissing several students at a party, commits suicide by jumping off the roof of the girls' dorm. Max manages to rewind time and reaches the roof, giving her the opportunity to talk Kate down. Depending on the player's dialogue choices, Max can either save Kate, or fail to convince her to not jump. Ultimately, she resolves to uncover what happened to Kate and Chloe's missing friend Rachel Amber. Max and Chloe break into the principal's office that night, discovering multiple clues pointing to Nathan. The next morning, they sneak into the motorhome of drug dealer Frank Bowers (Daniel Bonjour), and learn that Rachel was in a relationship with Frank but kept it from Chloe. Max later examines a childhood photo of her and Chloe, but is suddenly transported to the day the picture was taken. She prevents Chloe's father William (Joe Ochman) from dying in a traffic collision, which inadvertently creates an alternative reality where William is alive but Chloe has been paralysed from the neck down as a result of her own accident. Heartbroken, Max uses the photo to undo her actions and return to the present day.
Continuing their investigation, Max and Chloe discover a bunker under a derelict barn owned by the Prescotts, where they find a collection of binders filled with pictures of girls tied up. They find photos of Kate, and, much to their horror, find photos of Rachel's corpse being buried. Panicked, Max and Chloe head to a scrapyard, where they discover Rachel's remains, much to Chloe's despair. The two head to a school party to confront Nathan, but instead receive a text from him threatening to destroy the evidence. They hurry back to the scrapyard but are ambushed by Jefferson, who anaesthetises Max and kills Chloe with a gunshot to the head. Max wakes up in the bunker, where Jefferson has been drugging and photographing young girls to "capture the moment when innocence turns into corruption." Jefferson reveals that he took Nathan under his wing but killed him before abducting Max, and that Nathan gave Rachel an overdose when he tried to mimic Jefferson's work. Jefferson intends to murder Max after he has the photos of her that he wants. Max escapes into a photograph and emerges back at the beginning in Jefferson's class. She alerts David Madsen (Don McManus), Chloe's stepfather and Blackwell head of security, saving herself and Chloe and leading to the arrest of Jefferson and Nathan.
A developer diary was published before release that said most prospective publishers were unwilling to publish a game unless it had a male protagonist. They said most publishers had the same objection to Dontnod's first project, Remember Me, which also had a female protagonist. Dontnod CEO Oskar Guilbert also challenged the idea at the start. The developers said Square Enix was the only publisher with no intention of changing this.
In 2016, Square Enix sponsored its own "Everyday Heroes" photography contest, inspired by the game, offering a US$10,000 scholarship for the winning entry. Square Enix also coordinated with Parent Advocacy Coalition for Educational Rights (PACER) to support an anti-bullying initiative based on themes within the game and donated a total amount of $25,000.
A comic book series of the same name, set after the "Sacrifice Arcadia Bay" ending of the game, was released by Titan Comics beginning November 2018. The comic is written by Emma Vieceli, with interior and cover art by Claudia Leonardi and colours by Andrea Izzo. Square Enix also partnered with Titan Comics to produce Life Is Strange: Welcome to Blackwell Academy, a tie-in book about Blackwell Academy and the town of Arcadia Bay, written by Matt Forbeck.
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Dontnod started working on the game before Gone Home was released.[50]
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