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Scholastic Corporation
American publishing company

Scholastic Corporation is an American multinational publishing, education, and media company that publishes and distributes books, comics, and educational materials for schools, teachers, parents, children, and other educational institutions. Products are distributed via retail and online sales and through schools via reading clubs and book fairs. Clifford the Big Red Dog, a character created by Norman Bridwell in 1963, is the mascot of Scholastic.

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Company history

Scholastic was founded in 1920 by Maurice R. Robinson near Pittsburgh, Pennsylvania to be a publisher of youth magazines. The first publication was The Western Pennsylvania Scholastic. It covered high school sports and social activities; the four-page magazine debuted on October 22, 1920, and was distributed in 50 high schools.1 More magazines followed for Scholastic Magazines.23 In 1948, Scholastic entered the book club business.4 In the 1960s, international publishing locations were established in England (1964), New Zealand (1964), and Sydney (1968).5 Also in the 1960s, Scholastic entered the book publishing business. In the 1970s, Scholastic created its TV entertainment division.6 From 1975 until his death in 2021, Richard Robinson, son of the corporation's founder, was CEO and president.7 Scholastic began trading on NASDAQ on May 12, 1987. In 2000, Scholastic purchased Grolier for US$400 million.89 Scholastic became involved in a video collection in 2001. In February 2012, Scholastic bought Weekly Reader Publishing from Reader's Digest Association, and announced in July 2012 that it planned to discontinue separate issues of Weekly Reader magazines after more than a century of publication, and co-branded the magazines as Scholastic News/Weekly Reader.10 Scholastic sold READ 180 to Houghton Mifflin Harcourt in 2015. in December 2015, Scholastic launched the Scholastic Reads Podcasts. On October 22, 2020, Scholastic celebrated its 100th anniversary. In 2005, Scholastic developed FASTT Math with Tom Snyder to help students with their proficiency with math skills, specifically being multiplication, division, addition, and subtraction through a series of games and memorization quizzes gauging the student's progress.11 In 2013, Scholastic developed System 44 with Houghton Mifflin Harcourt to help students encourage reading skills. In 2011, Scholastic developed READ 180 with Houghton Mifflin Harcourt to help students understand their reading skills.12

Company structure

The business has three segments: Children's Book Publishing and Distribution, Education Solutions, and International. Scholastic holds the perpetual US publishing rights to the Harry Potter and Hunger Games book series.1314 Scholastic is the world's largest publisher and distributor of children's books and print and digital educational materials for pre-K to grade 12.15 In addition to Harry Potter and The Hunger Games, Scholastic is known for its school book clubs and book fairs, classroom magazines such as Scholastic News and Science World, and popular book series: Clifford the Big Red Dog, The Magic School Bus, Goosebumps, Horrible Histories, Captain Underpants, Animorphs, The Baby-Sitters Club, and I Spy. Scholastic also publishes instructional reading and writing programs, and offers professional learning and consultancy services for school improvement. Clifford the Big Red Dog is the official mascot of Scholastic.16

Marketing initiatives

Founded in 1923 by Maurice R. Robinson, The Scholastic Art & Writing Awards,17 administered by the Alliance for Young Artists & Writers, is a competition which recognizes talented young artists and writers from across the United States.18

Imprints and corporate divisions

"Omnibus Books" redirects here. For the independent publisher, see Omnibus Press.

  • Trade Publishing Imprints include:
    • Arthur A. Levine Books, which specializes in fiction and non-fiction books for young readers. The imprint was founded at Scholastic in 1996 by Arthur Levine in New York City. The first book published by Arthur A. Levine Books was When She Was Good by Norma Fox Mazer in autumn 1997. The imprint is most notable as the publisher of the American editions of the Harry Potter series by J. K. Rowling.192021 In March 2019, Levine left Scholastic to form his own new publisher. Scholastic will retain Levine's back catalogue.22
    • The Chicken House
    • Graphix, a graphic novel imprint started in 2005.23
    • Klutz Press
    • Orchard Books
    • Scholastic Australia – made up of Koala Books, Margaret Hamilton Books, Omnibus Books, and Scholastic Corporation.24
  • Children's Press (spelled "Childrens Press" from 1945 to 1996) – founded in 1945,25 and formerly headquartered in 1224 West Van Buren Street, Chicago, Illinois until it was acquired by Grolier in 1995 moving its operations to New York City, New York and Danbury, Connecticut, and which then became part of Scholastic Corporation in 2000.26 This press published various publications such as the Rookie Read-About series, A True Book series, Young People's series (Young People's Animal Encyclopedia by Maurice Burton, Young People's Science Encyclopedia, New Frontiers in Science and Young People's Science Dictionary by the staff of National College of Education (now National Louis University), Young People's Illustrated Encyclopedia, and Young People's World), and the Getting to Know series, and it also has a secondary imprint, Franklin Watts.
  • 9 Story Media Group – founded in 2002, is a media company in Canada, Scholastic acquired complete economic interest and minority voting rights in the company for $186 million; the transaction closed on June 21 of that year.272829

In 2005, Scholastic developed FASTT Math with Tom Snyder to help students with their proficiency with math skills, specifically being multiplication, division, addition, and subtraction through a series of games and memorization quizzes gauging the student's progress.30 In 2013, Scholastic developed System 44 with Houghton Mifflin Harcourt to help students encourage reading skills. In 2011, Scholastic developed READ 180 with Houghton Mifflin Harcourt to help students understand their reading skills. Scholastic Reference publishes reference books.3132

Scholastic Entertainment

Scholastic Entertainment (formerly Scholastic Productions and Scholastic Media) is a corporate division33 led by Deborah Forte since 1995. It covers "all forms of media and consumer products, and is comprised of four main groups – Productions, Marketing & Consumer Products, Interactive, and Audio." Weston Woods is its production studio, acquired in 1996, as was Soup2Nuts (best known for Dr. Katz, Professional Therapist, Science Court and Home Movies) from 2001 to 2015 before shutting down.34 Scholastic has produced audiobooks such as the Caldecott/Newbery Collection;35 Scholastic has been involved with several television programs and feature films based on its books. In 1985, Scholastic Productions teamed up with Karl-Lorimar Home Video, a home video unit of Lorimar Productions, to form the line Scholastic-Lorimar Home Video, whereas Scholastic would produce made-for-video programming, and became a best-selling video line for kids, and the pact expired for two years, whereas Scholastic would team up with leading independent family video distributor and a label of International Video Entertainment, Family Home Entertainment, to distribute made-for-video programming for the next three years.36

Filmography

Series

TitleYear(s)NetworkCo-production with
Voyagers!1982–1983NBCJames D. Parriott Productions & Universal Television (owner)
Charles in Charge1984–19851987–1990CBSSyndicationAl Burton Productions & Universal Television (owner)
Scholastic's Blue Ribbon Storybook Video1986Direct-to-videoNelvana & Karl-Lorimar Home Video (owner)
Clifford the Big Red Dog1988Nelvana
My Secret Identity1988–1991CTV (Canada)Syndication (U.S.)Sunrise Films (owner), MCA TV
Parent Survival Guide1989Lifetime
The Baby-Sitters Club1990–1993Direct-to-videoHBOAmber Films, Ltd.
The Magic School Bus1994–1997PBS KidsNelvana & South Carolina ETV
Goosebumps1995–1998Fox KidsProtocol Entertainment
Animorphs1998–1999Nickelodeon (U.S.)YTV/Global (Canada)Protocol Entertainment
Dear America1999–2000HBO Family
Clifford the Big Red Dog2000–2003PBS KidsMike Young Productions
Horrible Histories2000–2001CITVMike Young Productions & Telegael
I Spy2002–2003HBO FamilyThe Ink Tank (season 1) & JWL Entertainment Productions (season 2)
Clifford's Puppy Days2003–2006PBS KidsMike Young Productions (season 1)
Maya & Miguel2004–2007PBS Kids Go!
The Amazing Colossal Adventures of WordGirl (interstitial series)2006–2007PBS KidsSoup2Nuts
WordGirl2007–2015Soup2Nuts
Turbo Dogs2008–2011Kids' CBC (Canada)Qubo (U.S.)Smiley Guy Studios, Huhu Studios, CCI Entertainment (owner)
Sammy's Story Shop2008–2009Qubo
Astroblast!2014–2015SproutSoup2Nuts
The Magic School Bus Rides Again2017–2021Netflix9 Story Media Group and Brown Bag Films
His Dark Materials2019–2022BBC OneHBOBBC Studios, Bad Wolf (owner), New Line Productions
Clifford the Big Red Dog2019–2021Prime VideoPBS Kids9 Story Media Group, Brown Bag Films and 100 Chickens
Stillwater2020–2023Apple TV+Gaumont Animation
Puppy Place2021–2022
Eva the Owlet2023Brown Bag Films
Goosebumps2023–presentDisney+/HuluOriginal Film, Stoller Global Solutions, Gifted And Talented Camp and Sony Pictures Television (owner)

Specials

TitleAirdateNetworkNotes
Mystery at Fire IslandNovember 27, 1981CBS
The Haunted Mansion MysteryJanuary 8–15, 1983ABC
The Magic of Herself the ElfJuly 30, 1983SyndicationNelvana, Those Characters from Cleveland (owner)
The Great Love ExperimentFebruary 8, 1984ABC
A Different TwistMarch 10, 1984ABC
The Almost Royal FamilyOctober 24, 1984ABC
The Exchange StudentJanuary 22, 1985CBS
The Adventures of a Two-Minute WerewolfFebruary 23-March 2, 1985ABC
High School NarcDecember 4, 1985ABC
Getting Even: A Wimp's RevengeMarch 19, 1986ABC
The Incredible Ida EarlyMay 29, 1987NBC
Read Between the LinesJune 3, 1987ABC
Song City USAMore Song City USASeptember 1989Direct-to-video
Floor Time: Tuning In to Each Child1990Direct-to-video
Riding the Magic School Bus with Joanna Cole and Bruce DegenSeptember 1992Direct-to-video
The Very Hungry Caterpillar and Other Stories1993Direct-to-videoU.S. version of The World of Eric Carle
Stellaluna2002Direct-to-video

Films

Release dateTitleNotes
July 14, 1995The Indian in the Cupboardco-production with Paramount Pictures, Columbia Pictures, and The Kennedy/Marshall Company
August 18, 1995The Baby-Sitters Clubco-production with Columbia Pictures and Beacon Pictures
October 9, 1998The Mightyco-production with Miramax Films
October 11, 2002Tuck Everlastingco-production with Walt Disney Pictures and Beacon Pictures
February 20, 2004Clifford's Really Big Movieco-production with Warner Bros. Pictures and Big Red Dog Productions
December 5, 2007The Golden Compassco-production with New Line Cinema and Ingenious Film Partners
October 16, 2015Goosebumpsco-production with Columbia Pictures, Sony Pictures Animation, LStar Capital, Village Roadshow Pictures, and Original Film
June 2, 2017Captain Underpants: The First Epic Movieco-production with 20th Century Fox, DreamWorks Animation, Mikros Image and Technicolor Animation Productions
October 12, 2018Goosebumps 2: Haunted Halloweenco-production with Columbia Pictures, Sony Pictures Animation, Original Film, and Silvertongue Films
December 6, 2018Mortal Enginesco-production with Universal Pictures, MRC, Silvertongue Films, Perfect World Pictures, and WingNut Films
April 4, 2020You're Bacon Me Crazytelevision movie; co-production with Bar None Productions
November 10, 2021Clifford the Big Red Dogco-production with Paramount Pictures, Entertainment One, New Republic Pictures, and The Kerner Entertainment Company
May 17, 2024Thelma the Unicornco-production with Netflix Animation and Netflix Studios
January 31, 2025Dog Manco-production with Universal Pictures, DreamWorks Animation and Jellyfish Pictures

Book fairs

Scholastic Book Fairs began in 1981. Scholastic provides book fair products to schools, which then conduct the book fairs. Schools can elect to receive books, supplies and equipment or a portion of the proceeds from the book fair.37

In the United States, during fiscal 2024, revenue from the book fairs channel ($541.6 million) accounted for more than half of the company's revenue in the "Total Children's Book Publishing and Distribution" segment ($955.2 million),38 and schools earned over $200 million in proceeds in cash and incentive credits.39

In October 2023, Scholastic created a separate category for books dealing with "race, LGBTQ and other issues related to diversity", allowing schools to opt out of carrying these types of books. Scholastic defended the move, citing legislation in multiple states seeking to ban books dealing with LGBTQ issues or race.40 After public backlash from educators, authors, and free speech advocacy groups, Scholastic reversed course, saying the new category will be discontinued, writing: "It is unsettling that the current divisive landscape in the U.S. is creating an environment that could deny any child access to books, or that teachers could be penalized for creating access to all stories for their students".4142

Scholastic Book Fairs have been criticized for spurring unnecessary purchases, highlighting economic inequality among students, and disruption of school activities and facilities.4344 On May 30, 2025, The McCoys family filed a lawsuit against them for allegedly misleading their child to make his chameleon from the book fair to lose it’s eyes.

Book clubs

Scholastic book clubs are offered at schools in many countries. Typically, teachers administer the program to the students in their own classes, but in some cases, the program is administered by a central contact for the entire school. Within Scholastic, Reading Clubs is a separate unit (compared to, e.g., Education). Reading clubs are arranged by age/grade.45 Book club operators receive "Classroom Funds" redeemable only for Scholastic Corporation products.464748

2025 data breach

In January 2025, claims of a data breach affecting Scholastic came from a group calling themselves Puppygirl Hacker Polycule.49 The breach affected an estimated 8 million customers consisting of names, email addresses, phone numbers, and home addresses. The breach was provided to Have I Been Pwned? in an effort to inform customers.50

See also

  • Children's literature portal

References

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  2. Neary, Lynn (July 15, 2013). "How Scholastic Sells Literacy to Generations Of New Readers". NPR. Archived from the original on May 4, 2021. Retrieved May 4, 2021. https://www.npr.org/2013/07/15/202373886/scholastic-reaches-a-new-generation-of-young-readers-online ↩

  3. "Scholastic Magazines enjoys golden jubilee". Jefferson City Post-Tribune. October 20, 1970. p. 4. Retrieved October 22, 2024 – via Newspapers.com. https://www.newspapers.com/article/jefferson-city-post-tribune/157605193/ ↩

  4. "History". https://www.scholastic.com/aboutscholastic/history/ ↩

  5. "United States Securities and Exchange Commission Form 10-K Annual Report pursuant to section 13 or 15(d) of the Securities exchange Act of 1934, For the fiscal year ended May 31, 2002, Commission File No. 0-19860: Scholastic Corporation". 2002. pp. 6, 7. Archived from the original on March 4, 2016. Retrieved September 12, 2015. https://web.archive.org/web/20160304052150/http://apps.shareholder.com/sec/viewerContent.aspx?companyid=ABEA-28S6DN&docid=1973771 ↩

  6. Neary, Lynn (July 15, 2013). "How Scholastic Sells Literacy to Generations Of New Readers". NPR. Archived from the original on May 4, 2021. Retrieved May 4, 2021. https://www.npr.org/2013/07/15/202373886/scholastic-reaches-a-new-generation-of-young-readers-online ↩

  7. "Richard Robinson". Scholastic.com. Archived from the original on June 7, 2021. Retrieved June 6, 2021. https://www.scholastic.com/aboutscholastic/dick-robinson/ ↩

  8. "French Plan to Sell Grolier", Publishers Weekly, 11/29/1999 /wiki/Publishers_Weekly ↩

  9. "Scholastic to Acquire Grolier", press release, Scholastic Inc., 4/13/2000. ↩

  10. "Scholastic to End Independent Publication of Weekly Reader". Bloomberg. July 23, 2012. Archived from the original on July 31, 2012. Retrieved November 16, 2012. https://www.bloomberg.com/news/2012-07-23/scholastic-to-end-independent-publication-of-weekly-reader.html ↩

  11. Grodd, Wolfgang. ABSTRACT MATHEMATICAL COGNITION EDITED BY : Philippe Chassy and Wolfgang Grodd PUBLISHED IN : Frontiers in Human Neuroscience. https://www.academia.edu/27725619 ↩

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  14. Reaney, Patricia (July 31, 2012). "J.K. Rowling launches Harry Potter book club online". Reuters. Archived from the original on March 4, 2016. Retrieved October 18, 2012. https://www.reuters.com/article/books-harrypotter-bookclub-idUSL2E8IV8FI20120731?type=companyNews ↩

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  16. Croot, James (December 29, 2021). "Clifford the Big Red Dog: Doggone it - this predictable canine caper disappoints". Stuff. Retrieved January 8, 2023. https://www.stuff.co.nz/entertainment/stuff-to-watch/300481173/clifford-the-big-red-dog-doggone-it--this-predictable-canine-caper-disappoints ↩

  17. Williams, John (September 20, 2017). "Richard Robinson of Scholastic Honored for Lifetime of Work in Children's Publishing". The New York Times. ISSN 0362-4331. Archived from the original on June 7, 2021. Retrieved March 30, 2021. https://www.nytimes.com/2017/09/20/books/richard-robinson-scholastic-literarian-award.html ↩

  18. "Scholastic Art and Writing Awards Baltimore Office of Promotion & the Arts". www.promotionandarts.org. Archived from the original on October 15, 2019. Retrieved July 8, 2021. https://www.promotionandarts.org/arts-council/scholastic-art-and-writing-awards ↩

  19. "Welcome To Arthur A. Levine Books!". Arthur A. Levine Books!. Archived from the original on January 9, 2016. Retrieved January 3, 2016. http://www.arthuralevinebooks.com/ ↩

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  22. Whyte, Alexandra (March 13, 2019). "Harry Potter publisher leaves Scholastic". Kidscreen. Archived from the original on May 15, 2019. Retrieved July 20, 2019. http://kidscreen.com/2019/03/13/harry-potter-publisher-leaves-scholastic ↩

  23. "Graphix". https://kids.scholastic.com/kid/books/graphix/ ↩

  24. "Publishing Channel". www.scholastic.com.au. Scholastic Australia. Archived from the original on June 25, 2015. Retrieved September 12, 2015. http://www.scholastic.com.au/corporate/channels.asp ↩

  25. "Children's Press". Archived from the original on June 17, 2017. Retrieved July 16, 2022. http://nacosonlinesupplierdirectory.com/company.php?id=58218&company=Children's+Press ↩

  26. Acquisition activity in the education market heats up, allbusiness.com. Retrieved 26 January 2025. https://web.archive.org/web/20070630140728/http://www.allbusiness.com/sector-61-educational-services/546308-1.html ↩

  27. "Scholastic to Invest in 9 Story Media Group, Expanding Opportunities for Production and Global Licensing of Scholastic IP". Scholastic, Inc. (Press release). March 12, 2024. Retrieved March 12, 2024. http://mediaroom.scholastic.com/press-release/scholastic-invest-9-story-media-group-expanding-opportunities-production-and-global-li ↩

  28. Vlessing, Etan (March 12, 2024). "Scholastic to Invest $186M in Animation Studio 9 Story Media". The Hollywood Reporter. Retrieved March 12, 2024. https://www.hollywoodreporter.com/business/business-news/scholastic-animation-studio-9-story-1235850296/ ↩

  29. "Scholastic Closes Investment in 9 Story Media Group, Award-Winning Creator, Producer and Distributor of Premium Children's Content". 9 Story Media Group. June 21, 2024. https://9story.com/scholastic-closes-investment-in-9-story-media-group-award-winning-creator-producer-and-distributor-of-premium-childrens-content/ ↩

  30. "Tom Snyder Products Announces FASTT Math". PR Newswire. April 7, 2005. ProQuest 451492696. /wiki/ProQuest ↩

  31. Hobbs, Nancy (December 27, 1996). "Under The Covers; Reviews Of Children's Books". The Salt Lake Tribune. Archived from the original on March 13, 2023. Retrieved March 13, 2023. https://archive.today/20230313053506/https://infoweb.newsbank.com/apps/news/document-view?p=WORLDNEWS&docref=news/100FD1B272579D90&f=basic ↩

  32. Bookman, Julie (September 11, 1999). "Books for Kids: 'Wow' facts give young historians frame of reference – Family Pages". The Atlanta Journal-Constitution. Archived from the original on March 13, 2023. https://archive.today/20230313053502/https://infoweb.newsbank.com/apps/news/document-view?p=WORLDNEWS&docref=news/0EADA4A3549A6698&f=basic ↩

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  35. "Weston Woods Caldecott/Newbery Collection". English language teaching: listening practice. Scholastic Corporation. Archived from the original on April 23, 2012. Retrieved April 20, 2012. https://web.archive.org/web/20120423085645/http://www.scholastic.com/elt/listening_practice/ww_caldecottnewbery.htm ↩

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  40. Picchi, Aimee (October 17, 2023). "Scholastic book fairs, a staple at U.S. schools, accused of excluding diverse books". CBS News. Retrieved December 18, 2023. https://www.cbsnews.com/news/scholastic-book-fair-bigot-button-florida-law/ ↩

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  43. Bogan, Kelsey (October 26, 2023). "Book Fairs & Their Equity Issues". Retrieved September 30, 2024. https://dontyoushushme.com/2023/10/26/book-fairs-their-equity-issues/ ↩

  44. Kennedy, Meghan (December 6, 2021). "Scholastic Book Fairs: how the inequalities outweigh nostalgia". Retrieved September 30, 2024. https://thecentraltrend.com/112815/opinion/scholastic-book-fairs-how-the-inequalities-outweigh-nostalgia/ ↩

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  48. "FAQ: Raising Money for Your Classroom". Scholastic Corporation. Salesforce. Archived from the original on June 10, 2021. Retrieved June 10, 2021. Where can classroom funds be spent? Classroom Funds can be spent online only at Scholastic Book Clubs (clubs.scholastic.com) https://web.archive.org/web/20210610040337/https://scholastic.force.com/scholasticfaqs/s/article/Raising-Money-for-Your-Classroom ↩

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