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Mainstream Sellout
2022 studio album by Machine Gun Kelly

Mainstream Sellout is the sixth studio album by American musician Machine Gun Kelly. It was released through Bad Boy and Interscope Records on March 25, 2022. It serves as his second collaborative project with drummer and producer Travis Barker, following Tickets to My Downfall (2020). The album was initially announced under the title, Born with Horns, in August 2021, before being renamed in January 2022. The album's deluxe edition, subtitled "Life in Pink Deluxe", with six new tracks, was released on June 24.

For a record to served as a continuation of Kelly's transition into pop-punk, Mainstream Sellout was met with mixed reviews from critics. Kelly embarked on the Mainstream Sellout Tour to promote the album throughout 2022. The album was nominated for Best Rock Album at the 65th Annual Grammy Awards.

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Background

The album was first announced on August 9, 2021,3 where Kelly and collaborator Travis Barker revealed matching tattoos of the phrase "born with horns", the album's previous title.4 Kelly announced that he and Barker were "back for round two", a reference to his fifth album Tickets to My Downfall, his first collaboration with Barker.5 Barker returned to produce Mainstream Sellout.67

The album's lead single, "Papercuts", was released on August 11, 2021.8910 The accompanying music video was directed by Cole Bennett.1112 A 20-second teaser of a song was teased on Instagram prior to the album announcement: the post was captioned "Signed a deal; I got papercuts", which matched the lyrics in the clip.13 Previews teased that he had shaved his head for the music video, though it was later revealed to be a bald cap.14 The song has led journalists to believe he was continuing in the pop punk direction of Tickets to My Downfall.1516 The song addresses Kelly's struggles with his own fame.17

In October 2021, Kelly described the album as "darker" and more "guitar-heavy" than Tickets to My Downfall. He also hinted at a New Year's Day release date.18 On January 31, 2022, Kelly announced that the album had been retitled to Mainstream Sellout.19 On February 4, 2022, Kelly announced the release date of the album and released the second single "Emo Girl" featuring Willow.20 On March 4, 2022, Kelly released the third single, "Ay!" with Lil Wayne.21 On March 14, 2022, Kelly revealed the album cover and the tracklist using a series of Dolce & Gabbana designed clothing items that featured the song titles.22 The album cover attracted comparisons to that of Japanese Breakfast's 2021 album Jubilee,23 though Michelle Zauner denied the similarities, feeling the comparisons were manufactured to try to create controversy.24 On March 16, 2022, after having performed "Maybe" during Emo Nite in Los Angeles,25 Kelly released the track as the fourth single of the album. The song features the lead vocalist, Oliver Sykes, of British rock band Bring Me the Horizon.26 The album was released on March 25, 2022.27

Reception

Professional ratings
Aggregate scores
SourceRating
AnyDecentMusic?4.9/1028
Metacritic55/10029
Review scores
SourceRating
AllMusic30
Clash6/1031
The Guardian32
The Independent33
Kerrang!34
NME35
Pitchfork5.8/1036
Rolling Stone37
Sputnikmusic1.0/538

At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album has an average score of 55 out of 100, which indicates "mixed or average reviews" based on 10 reviews.39

In a positive review, NME described the album as "no complacent victory lap" from Tickets to My Downfall, praising the album for having "a relatable sense of angst" that will "continue to speak to the millions who see Machine Gun Kelly as the saviour of punk rock", concluding that "though it inevitably lacks the shock of the new that made Downfall so exciting...it seems that, like the pop-punk revival itself, Machine Gun Kelly won't run out of steam any time soon."40 AllMusic noted that while the music was filled with "big, distorted guitars, simplistic but catchy hooks, and Barker's tight, snappy drumming", they found it to be not as good as Tickets to My Downfall, with it being "lighter on ideas and cohesion".41

Charles Aaron of Rolling Stone named the tracks "evolving, not-very-joyful noise" while opining "his buzzsaw-bubblegum can be entertaining. But he needs to realize that 'introspective' songwriting is about more than just yelling about how much you suck."42 Jesper L. of Sputnikmusic gave the album one out of five, ending his negative review stating that the album "proves that you don't need musical talent to make it big in the music scene".43 Helen Brown of The Independent called the album "dull", "formulaic", and "the kind of thing you'd expect to hear in the Vans outlet of your local shopping mall".44

Neil McCormick of The Daily Telegraph opined that "the music hits you, not with a roar, but a very loud meh".45 Jake Richardson of Kerrang! stated the album "is the weakest record of MGK's rock era so far", although he specifically pointed out "5150" as "MGK's rock dalliance at its most effective".46

Alim Kheraj of The Guardian named the record "entertaining but cliched".47 Emily Swingle of Clash opined that the album was "a brash but ultimately shallow return" and that "it's a shame that Kelly couldn't release a follow-up equally as fresh and fluid", but did name "Sid & Nancy" and "Twin Flame" as standout tracks.48 Arielle Gordon of Pitchfork wrote that "the enfant terrible of the pop-rock revival wades deeper into the genre, coming back with even less than before" and that it "too often feels like a concept album about rock."49

Commercial performance

Mainstream Sellout debuted atop the US all-format Billboard 200 albums chart dated April 9, 2022, moving 93,000 album equivalent units. The figure includes 42,000 pure album sales, also making it the highest-selling album of the week. It is Kelly's second US number-one album.50 In its following week the album dropped to number-nine, selling 30,500 units, figure includes 4,700 pure album sales.5152 At the end of June 2022, Kelly released the "Life in Pink" deluxe version, as well had released the vinyl copy of the album. Mainstream Sellout jumped to number-seventeen and accumulated 25,900 album units, 9,000 being pure album sales.53 Mainstream Sellout entered at number-five on the Billboard Vinyl's chart.54 In the following week it dropped to twenty-eight on the Billboard 200 selling just over 17,000 album units, 2,600 of which were pure album sales.55

After a close race in the United Kingdom, it debuted at number-two on the UK Albums Chart selling an estimated 210 units behind Michael Bublé eleventh studio album Higher,56 and marked his highest LP debut in the United Kingdom, eclipsing his previous best Tickets to My Downfall which debuted at number-three.57 Mainstream Sellout entered the UK's Official Vinyl Albums Chart debuting at number-nine, before falling off the chart in its following week. The album also re-entered the UK Albums Chart at number forty, before dropping to eighty-three.5859

In Canada, the album debuted atop the Canadian Albums Chart for the chart dated 9 April 2022, becoming Kelly's consecutive number-one album in the country.60 The album dropped to number-five in its following week.61

In Australia, it debuted atop the ARIA Albums Chart, becoming Kelly's first number-one album in the country.62 Besting his previous 2020 album Tickets to My Downfall peak of number-two on the chart. In the albums following week it dropped seven chart positions to number-eight.63

Track listing

Mainstream Sellout track listing
No.TitleWriter(s)Producer(s)Length
1."Born with Horns"
  • T. Barker
  • Long
2:27
2."God Save Me"
  • Baker
  • T. Barker
  • Long
  • Brandon Allen
  • Stephen Basil
  • T. Barker
  • SlimXX
  • BazeXX
3:00
3."Maybe" (with Bring Me the Horizon)
  • T. Barker
  • SlimXX
  • BazeXX
  • Fedi
  • Long
2:50
4."Drug Dealer" (featuring Lil Wayne)
  • T. Barker
  • SlimXX
  • BazeXX
  • Fedi
  • Machine Gun Kelly
2:52
5."Wall of Fame (Interlude)" 0:32
6."Mainstream Sellout"
  • Baker
  • T. Barker
  • Long
  • T. Barker
  • Long
1:47
7."Make Up Sex" (with Blackbear)
  • T. Barker
  • Fedi
2:02
8."Emo Girl" (with Willow)
  • T. Barker
  • Long
2:39
9."5150"
  • Baker
  • T. Barker
  • Long
  • T. Barker
  • Long
2:54
10."Papercuts" (album edit)
  • Baker
  • T. Barker
  • Long
  • T. Barker
  • Long
3:01
11."WW4"
  • Baker
  • T. Barker
  • Long
  • T. Barker
  • Long
1:12
12."Ay!" (with Lil Wayne)
  • Baker
  • T. Barker
  • Allen
  • Basil
  • Gregory Hein
  • T. Barker
  • BazeXX
  • SlimXX
2:04
13."Fake Love Don't Last" (with Iann Dior)2:23
14."Die in California" (featuring Gunna, Young Thug and Landon Barker)
  • T. Barker
  • Currie
3:27
15."Sid & Nancy"
  • T. Barker
  • Long
  • Fedi
  • Strock
  • Morgoth Beatz
3:09
16."Twin Flame"
  • Baker
  • T. Barker
  • Long
  • Allen
  • Basil
  • Fedi
  • T. Barker
  • Long
  • Fedi
  • Machine Gun Kelly
3:59
Total length:40:18
Target and HMV edition bonus tracks64
No.TitleWriter(s)Producer(s)Length
17."Love Race" (featuring Kellin Quinn)
  • Barker
  • Gutstadt
  • Peters
3:08
Total length:43:16
Europe & Japan bonus tracks6566
No.TitleWriter(s)Producer(s)Length
18."Why Are You Here"
  • SlimXX
  • BazeXX
  • Machine Gun Kelly
2:55
Total length:46:11
Life in Pink deluxe edition
No.TitleWriter(s)Producer(s)Length
1."9 Lives"
  • T. Barker
  • Andrew Goldstein
  • Long
3:01
2."More than Life" (featuring Glaive)
  • Baker
  • Corey Sanders
  • glaive
  • Ichika Fukui
  • Steve Manovski
  • T. Barker
  • T. Barker
  • Ichika Fukui
  • Steve Manovski
3:15
3."Why Are You Here"
  • Baker
  • Long
  • Allen
  • Grace
  • JP Cappatelly
  • Basil
  • Baker
  • SlimXX
  • BazeXX
2:55
4."Last November"
  • Baker
  • Hein
  • Long
  • T. Barker
  • T. Barker
  • Long
2:54
21."Papercuts" (live from Red Rocks)
  • Baker
  • Long
  • T. Barker
  • T. Barker
  • Long
4:04
22."Maybe" (acoustic version) (with Bring Me the Horizon)
  • Baker
  • Allen
  • Long
  • Sykes
  • Fedi
  • Basil
  • T. Barker
T. Barker2:54
Total length:59:33

Notes

  • All tracks except for "WW4" are stylized in all lowercase.
  • "Wall of Fame (Interlude)" contains uncredited vocals from Pete Davidson.

Personnel

  • Machine Gun Kelly – vocals (all), guitars (1, 4, 6, 7, 9, 13, 15), co-production (all)
  • Travis Barker – drums (1, 2, 4, 6–16), production (all)
  • Nick Long – guitars (all), production (1, 3, 6, 8–12, 15, 16)
  • Omer Fedi – guitars (13, 15, 16), production (4, 7, 13, 15, 16)
  • Steve Basil – bass (1, 2, 4, 6–16), keyboards (8, 12, 16)

Guest musicians

Charts

Weekly charts

Weekly chart performance for Mainstream Sellout
Chart (2022)Peakposition
Australian Albums (ARIA)671
Austrian Albums (Ö3 Austria)683
Belgian Albums (Ultratop Flanders)696
Belgian Albums (Ultratop Wallonia)7040
Canadian Albums (Billboard)711
Czech Albums (ČNS IFPI)722
Danish Albums (Hitlisten)7317
Dutch Albums (Album Top 100)746
Finnish Albums (Suomen virallinen lista)7510
French Albums (SNEP)7681
German Albums (Offizielle Top 100)773
Irish Albums (OCC)784
Italian Albums (FIMI)7910
Lithuanian Albums (AGATA)8029
New Zealand Albums (RMNZ)814
Norwegian Albums (VG-lista)825
Polish Albums (ZPAV)8336
Scottish Albums (OCC)842
Slovak Albums (ČNS IFPI)853
Spanish Albums (PROMUSICAE)8615
Swedish Albums (Sverigetopplistan)8728
Swiss Albums (Schweizer Hitparade)887
UK Albums (OCC)892
US Billboard 200901
US Top Alternative Albums (Billboard)911
US Top Rock Albums (Billboard)921

Year-end charts

Year-end chart performance for Mainstream Sellout
Chart (2022)Position
Australian Albums (ARIA)9395
Austrian Albums (Ö3 Austria)9465
Belgian Albums (Ultratop Flanders)95173
UK Cassette Albums (OCC)9610
US Billboard 20097121
US Top Rock Albums (Billboard)9818

Certifications

Certifications for Mainstream Sellout
RegionCertificationCertified units/sales
Canada (Music Canada)99Platinum80,000‡
Hungary (MAHASZ)100Platinum4,000‡
United Kingdom (BPI)101Gold100,000‡
United States (RIAA)102Gold500,000‡

‡ Sales+streaming figures based on certification alone.

Notes

References

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  2. Lee, Taila (November 15, 2022). "2023 GRAMMY Nominations: See The Complete Nominees List". Grammys.com. Retrieved November 15, 2022. https://www.grammy.com/news/2023-grammy-nominations-complete-winners-nominees-list ↩

  3. "Machine Gun Kelly and Travis Barker Get Matching Tattoos to Announce MGK's New Album | Entertainment Tonight". www.etonline.com. August 9, 2021. https://www.etonline.com/machine-gun-kelly-and-travis-barker-get-matching-tattoos-to-announce-mgks-new-album-170200 ↩

  4. "Machine Gun Kelly 'Back for Round Two' With Travis Barker on His Next Album". Billboard. https://www.billboard.com/articles/columns/rock/9612369/machine-gun-kelly-announces-next-album-born-with-horns/ ↩

  5. "Machine Gun Kelly and Travis Barker get matching tattoos to announce new album 'Born With Horns'". NME. August 9, 2021. https://www.nme.com/news/music/machine-gun-kelly-announces-new-album-born-with-horns-3014934 ↩

  6. "Machine Gun Kelly, Travis Barker get matching tattoos to announce new album title". EW.com. https://ew.com/music/machine-gun-kelly-travis-barker-tattoos-new-album/ ↩

  7. Ehrlich, Brenna (August 9, 2021). "Machine Gun Kelly Announces New Album Title in Most Machine Gun Kelly Way Possible". Rolling Stone. https://www.rollingstone.com/music/music-news/machine-gun-kelly-travis-barker-born-with-horns-1209804/ ↩

  8. Alter, Rebecca (August 11, 2021). "Machine Gun Kelly and Travis Barker Get Matching Tats to Announce New MGK Album". Vulture. https://www.vulture.com/2021/08/new-machine-gun-kelly-album-announcement-born-with-horns.html ↩

  9. Brown, Paul 'Browny' (August 10, 2021). "Looks Like MGK & Travis Barker Are Announcing A New Album This Week!". Wall Of Sound. https://wallofsoundau.com/2021/08/10/machine-gun-kelly-travis-barker-new-album-born-with-horns/ ↩

  10. "Machine Gun Kelly Debuts Bald Look and Head Tattoo for New Music Video: 'I Shaved My Head for This'". PEOPLE.com. https://people.com/style/machine-gun-kelly-photo-shaved-head-tattoo-for-music-video/ ↩

  11. "Machine Gun Kelly Teams With Travis Barker Again for New Album". SPIN. August 9, 2021. https://www.spin.com/2021/08/machine-gun-kelly-travis-barker-born-with-horns/ ↩

  12. Machine Gun Kelly - Papercuts (Directed by Cole Bennett), August 11, 2021, retrieved August 12, 2021 – via YouTube https://www.youtube.com/watch?v=28PwRWXQ6Pw ↩

  13. "Machine Gun Kelly Announces New Album 'Born With Horns'". Loudwire. August 9, 2021. https://loudwire.com/machine-gun-kelly-new-album-born-with-horns/ ↩

  14. "Machine Gun Kelly Debuts Bald Look and Head Tattoo for New Music Video: 'I Shaved My Head for This'". PEOPLE.com. https://people.com/style/machine-gun-kelly-photo-shaved-head-tattoo-for-music-video/ ↩

  15. "Machine Gun Kelly Reveals New Album Title - News". Rock Sound Magazine. https://www.rocksound.tv/news/read/machine-gun-kelly-reveals-new-album-title ↩

  16. Brown, Paul 'Browny' (August 10, 2021). "Looks Like MGK & Travis Barker Are Announcing A New Album This Week!". Wall Of Sound. https://wallofsoundau.com/2021/08/10/machine-gun-kelly-travis-barker-new-album-born-with-horns/ ↩

  17. Legaspi, Althea (August 12, 2021). "Machine Gun Kelly Previews Album With New 'Papercuts' Video". Rolling Stone. https://www.rollingstone.com/music/music-news/machine-gun-kelly-born-with-horns-papercuts-video-1210627/ ↩

  18. "Machine Gun Kelly Says He's 'No Longer Holding Back' with Next Album". Billboard. https://www.billboard.com/articles/news/9642734/machine-gun-kelly-born-with-horns-details/ ↩

  19. "Machine Gun Kelly and Travis Barker Got Matching Album Title Tattoos. MGK Just Changed the LP's Name". Rolling Stone. January 31, 2022. https://www.rollingstone.com/music/music-news/machine-gun-kelly-travis-barker-born-with-horns-1209804/ ↩

  20. "Machine Gun Kelly Shares New Single "Emo Girl" ft. Willow; Reveals Mainstream Sellout Release Date". HipHopNMore. February 4, 2022. Retrieved February 4, 2022. https://hiphop-n-more.com/2022/02/machine-gun-kelly-new-single-emo-girl-ft-willow-mainstream-sellout-album-release-date/ ↩

  21. Marie, Erika (March 4, 2022). "Machine Gun Kelly Calls On Lil Wayne For "Ay!"". Hot New Hip Hop. Retrieved March 4, 2022. https://www.hotnewhiphop.com/machine-gun-kelly-calls-on-lil-wayne-for-ay-new-song.1994173.html?_amp ↩

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  23. Martoccio, Angie (March 14, 2022). "Nice Album Cover, Machine Gun Kelly. Looks Familiar". Rolling Stone. Retrieved March 15, 2022. https://www.rollingstone.com/music/music-news/machine-gun-kelly-japanese-breakfast-album-cover-1321045/ ↩

  24. Minsker, Evan (March 14, 2022). "Does Machine Gun Kelly's New Album Cover Look Like Japanese Breakfast's Jubilee? Michelle Zauner Doesn't Think So". Pitchfork. Retrieved March 14, 2022. https://pitchfork.com/news/does-machine-gun-kellys-new-album-cover-look-like-japanese-breakfasts-jubilee-michelle-zauner-doesnt-think-so ↩

  25. Scarlett, Elizabeth (March 7, 2022). "Machine Gun Kelly and Oli Sykes tease new song Maybe". Metal Hammer. Retrieved March 16, 2022. https://www.loudersound.com/news/machine-gun-kelly-and-oli-sykes-tease-new-song-maybe ↩

  26. Rogers, Jack (March 16, 2022). "Listen: Machine Gun Kelly & Bring Me The Horizon's Huge Collaborative Banger 'Maybe'". Rock Sound. Retrieved March 16, 2022. https://www.rocksound.tv/news/read/listen-machine-gun-kelly-bring-me-the-horizons-huge-collaborative-banger-ma ↩

  27. "Machine Gun Kelly teases new 'Mainstream Sellout' music and unveils new guitar". NME. February 9, 2022. https://www.nme.com/news/music/machine-gun-kelly-teases-new-mainstream-sellout-music-and-unveils-new-guitar-3157886 ↩

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  29. "Reviews for Mainstream Sellout by Machine Gun Kelly". Metacritic. Retrieved March 26, 2021. https://www.metacritic.com/music/mainstream-sellout/machine-gun-kelly ↩

  30. "Mainstream Sellout Review by Fred Thomas". AllMusic. March 24, 2022. Retrieved March 24, 2022. https://www.allmusic.com/album/mainstream-sellout-mw0003666241 ↩

  31. "Machine Gun Kelly - Mainstream Sellout". Clash. March 24, 2022. Retrieved March 30, 2022. https://www.clashmusic.com/reviews/machine-gun-kelly-mainstream-sellout ↩

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  33. "Machine Gun Kelly's new album wraps generic angst around formulaic grunge-pop". The Independent. March 24, 2022. https://www.independent.co.uk/arts-entertainment/music/reviews/machine-gun-kelly-review-mainstream-sellout-b2043000.html ↩

  34. "Album review: Machine Gun Kelly – Mainstream Sellout". Kerrang!. March 25, 2022. Retrieved March 30, 2022. https://www.kerrang.com/album-review-machine-gun-kelly-mainstream-sellout/ ↩

  35. "Machine Gun Kelly – 'Mainstream Sellout' review: The one-man pop-punk revival rolls on". NME. March 25, 2022. https://www.nme.com/reviews/album/machine-gun-kelly-mainstream-sellout-review-3188712 ↩

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  44. "Machine Gun Kelly's new album wraps generic angst around formulaic grunge-pop". The Independent. March 24, 2022. https://www.independent.co.uk/arts-entertainment/music/reviews/machine-gun-kelly-review-mainstream-sellout-b2043000.html ↩

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  52. Trapp, Philip (April 11, 2022). "Red Hot Chili Peppers Knock Machine Gun Kelly Out of No. 1 Spot on Billboard 200". Loudwire. Retrieved April 12, 2022. https://loudwire.com/red-hot-chili-peppers-unlimited-love-no-1-billboard-200-debut/ ↩

  53. Rick (July 2, 2022). "ALBUM SALES (week 26, 2022): Chris Brown, Lil Durk, Giveon, French Montana & more!". Fresh: Hip-Hop & R&B. Retrieved August 1, 2022. https://www.freshhiphoprnb.com/album-sales-week-26-2022-chris-brown-lil-durk-giveon-french-montana-more/ ↩

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