In October 2021, Kelly described the album as "darker" and more "guitar-heavy" than Tickets to My Downfall. He also hinted at a New Year's Day release date. On January 31, 2022, Kelly announced that the album had been retitled to Mainstream Sellout. On February 4, 2022, Kelly announced the release date of the album and released the second single "Emo Girl" featuring Willow. On March 4, 2022, Kelly released the third single, "Ay!" with Lil Wayne. On March 14, 2022, Kelly revealed the album cover and the tracklist using a series of Dolce & Gabbana designed clothing items that featured the song titles. The album cover attracted comparisons to that of Japanese Breakfast's 2021 album Jubilee, though Michelle Zauner denied the similarities, feeling the comparisons were manufactured to try to create controversy. On March 16, 2022, after having performed "Maybe" during Emo Nite in Los Angeles, Kelly released the track as the fourth single of the album. The song features the lead vocalist, Oliver Sykes, of British rock band Bring Me the Horizon. The album was released on March 25, 2022.
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