In a report by the Canadian Centre for Cyber Security called "Cyber Threats to Canada's Democratic Process: 2025 Update", it states that malicious actors including China and Russia: "are most likely to use generative Al as a means of creating and spreading disinformation, designed to sow division among Canadians and push narratives conducive to the interests of foreign states".
AI was also used to translate political speeches in real time. This translating ability was widely used to reach more voters.
The Centre for Emerging Technology and Security provided a report on the threat of AI to the 2024 UK general election. The reports' findings said that the impact of AI was limited but may damage the democratic system.
In the run up to the UK 2024 general elections, AI-generated videos spread extensively on social media including: i) A deepfake video showed then PM Rishi Sunak claiming that he would "require 18-year-olds to be sent to active war zones in Gaza and Ukraine as part of their national service". The video had more than 400,00 views. ii) A deepfake video showed PM Keir Starmer "swearing repeatedly at a staffer". Comments from the original poster included calling Starmer a "disgusting bully". The social media site showing the video refused to delete it despite requests.
Generative AI increased the efficiency with which political candidates were able to raise money by analyzing donor data and identifying possible donors and target audiences.
US states have attempted regulation of AI use in elections and campaigns with varying degrees of success. The National Conference of State Legislatures has compiled a list of legislation regarding AI use by state as of 2024, some carrying both civil and criminal penalties. Oregon Senate Bill 1571 requires that campaign communications in Oregon disclose the use of AI. California has enacted legislation that makes using deepfakes to discredit political opponents illegal within sixty days of an election.
AI has begun to be used in election interference by foreign governments. Governments thought to be using AI to interfere in external elections include Russia, Iran and China. Russia was thought to be the most prolific nation targeting the 2024 presidential election with their influencing operations "spreading synthetic images, video, audio and text online", according to U.S intelligence officials. Iran has reportedly generated fake social media posts stories and targeted "across the political spectrum on polarizing issues during the presidential election". The Chinese government has used "broader influence operations" that aim to make a global image and "amplify divisive topics in the U.S. such as drug use, immigration, and abortion". For example, Spamouflage has increasingly used generative AI for influence operations.
As the use of AI and its associated tools in political campaigning and messaging increases, many ethical concerns have been raised. Campaigns have used AI in a number of ways, including speech writing, fundraising, voter behaviour prediction, fake robocalls and the generation of fake news. At the moment there are no US federal rules when it comes to using AI in campaigning and so its use can undermine public trust. Yet according to one expert: "A lot of the questions we're asking about AI are the same questions we've asked about rhetoric and persuasion for thousands of years."
As more insight into how AI is used becomes ever greater, concerns have become much broader than just the generating of misinformation or fake news. Its use by politicians and political parties for "purposes that are not overtly malicious" can also raise ethical worries. For instance, the use of 'softfakes' have become more common. These can be images, videos or audio clips that have been edited, often by campaign teams, "to make a political candidate seem more appealing." An example can be found in Indonesia's presidential election where the winning candidate created and promoted cartoonish avatars so as to rebrand himself.
How citizens come by information has been increasingly impacted by AI, especially through online platforms and social media. These platforms are part of complex and opaque systems which can result in a "significant impact on freedom of expression", with the generalisation of AI in campaigns also creating huge pressures on "voters’ mental security". As the frequency of AI use in political campaigning becomes common, together with globalization, more 'universalized' content can be used so that territorial boundaries matter less. While AI collides with the reasoning processes of people, the creation of "dangerous behaviours" can happen which disrupt important levels of society and nation states.
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Vacarelu, Marius (2023), Pashentsev, Evgeny (ed.), "Malicious Use of Artificial Intelligence in Political Campaigns: Challenges for International Psychological Security for the Next Decades", The Palgrave Handbook of Malicious Use of AI and Psychological Security, Cham: Springer International Publishing, pp. 203–230, doi:10.1007/978-3-031-22552-9_8, ISBN 978-3-031-22551-2 978-3-031-22551-2
Vacarelu, Marius (2023), Pashentsev, Evgeny (ed.), "Malicious Use of Artificial Intelligence in Political Campaigns: Challenges for International Psychological Security for the Next Decades", The Palgrave Handbook of Malicious Use of AI and Psychological Security, Cham: Springer International Publishing, pp. 203–230, doi:10.1007/978-3-031-22552-9_8, ISBN 978-3-031-22551-2 978-3-031-22551-2
Vacarelu, Marius (2023), Pashentsev, Evgeny (ed.), "Malicious Use of Artificial Intelligence in Political Campaigns: Challenges for International Psychological Security for the Next Decades", The Palgrave Handbook of Malicious Use of AI and Psychological Security, Cham: Springer International Publishing, pp. 203–230, doi:10.1007/978-3-031-22552-9_8, ISBN 978-3-031-22551-2 978-3-031-22551-2
Vacarelu, Marius (2023), Pashentsev, Evgeny (ed.), "Malicious Use of Artificial Intelligence in Political Campaigns: Challenges for International Psychological Security for the Next Decades", The Palgrave Handbook of Malicious Use of AI and Psychological Security, Cham: Springer International Publishing, pp. 203–230, doi:10.1007/978-3-031-22552-9_8, ISBN 978-3-031-22551-2 978-3-031-22551-2