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Biography

Ibai was born in the Deusto district of Bilbao, in the autonomous community of the Basque Country, in Spain on 26 March 1995. Due to the 2008 financial crisis and economic instability at home, he sought distraction in videogames.⁶

In 2014, at the age of nineteen, he started commentating League of Legends esports matches. In August 2015, he became a commentator for the Spanish regional league LVP.⁷⁸

In 2016, he moved from Bilbao to Barcelona to be able to work as an announcer.⁹

After broadcasting for the LVP, specifically for the Orange Super League, in February 2019 he started to present a late night show for the Ubeat network called "Hoy no se sale", currently presented by Bruno Feliu and Cristinini.¹⁰¹¹¹²

In February 2020, Llanos quit commentating League of Legends, and left LVP to become an exclusive content creator for the G2 Esports team, along with Ander Cortés, Reven and Ernesto "BarbeQ" Folch.¹³¹⁴

In January 2021, Ibai made a significant career move, announcing his departure from G2 Esports to launch his own streaming brand. This new venture, which he formed with his previous collaborators and the addition of new talents, marked an exciting new chapter in his career.¹⁵¹⁶

Llanos co-founded the esports team KOI alongside Gerard Piqué in December 2021, which is headquartered in Barcelona.¹⁷ It initially competed in League of Legends, Valorant and Teamfight Tactics.¹⁸

In February 2021, Llanos launched an interview series called "Charlando tranquilamente" ("Calmly Chatting"). In his first program, he spoke with footballer Gerard Piqué. Following episodes featured footballers such as Andrés Iniesta, Ronaldinho, Paulo Dybala, Sergio Agüero and Sergio Ramos, and musical artists like Ed Sheeran, Bad Bunny, Nicky Jam, J Balvin, Rauw Alejandro, Jhayco, Duki, Aitana and Nicki Nicole.¹⁹

After finding amusement at a video clip showing two young people competing against each other in holding up a balloon from touching the ground, Llanos conceived the Balloon World Cup alongside Piqué, which took place on 14 October 2023.²⁰²¹

On 25 June 2022, Llanos set a new record for the most watched Twitch stream ever with more than 3.3 million viewers tuning into the Velada del Año 2 event, surpassing the record of 2.4 million viewers previously held by TheGrefg during a Fortnite outfit reveal.²²

In October 2022, Llanos' organization KOI announced a merger with Rogue, which would see all of Rogue's existing teams rebrand to KOI.²³ The partnership was dissolved after just one year in November 2023, after Rogue owner Infinite Reality had reportedly experienced financial issues. Both organizations kept ownership of the same teams they had held before the merger, with KOI retaining its teams in the Valorant Champions Tour, FIFAe Club Series, and LVP SuperLiga.²⁴²⁵

In January 2024, KOI was acquired by MAD Lions and Toronto Defiant owner OverActive Media in a combined merger that also included fellow Spanish organization Movistar Riders. The LEC team was renamed MAD Lions KOI, with all former KOI and Movistar Riders teams rebranding as Movistar KOI. Due to the merger, Llanos and Piqué will own up to about 21% of OverActive Media. Llanos also agreed on an unspecified "service agreement" with the company.²⁶²⁷

On 19 December 2024 he will recreate The Squid Game in Madrid, in collaboration with KFC and Netflix, after the release of the second season of the series.²⁸

Personal life

Llanos currently resides in Barcelona. He lives in a streaming house together with eight friends and various streamers.²⁹³⁰³¹

Llanos is friends with Argentine football player Sergio Agüero. Agüero invited him to Lionel Messi's much-publicised farewell dinner on 7 August 2021, and has since interviewed Messi at the player's presentation at Paris Saint-Germain and the 2023 Ballon d'Or ceremony.³²³³

Filmography

Television

Esports

Traditional sports

Documentaries

Films

Other

Awards and nominations

See also

• List of most-followed Twitch channels

External links

References

1. Tiempo, Casa Editorial El. "La sorpresa de Messi a Ibai Llanos para aclarar una vieja polémica". futbolred.com (in Spanish). Retrieved 25 January 2021. https://www.futbolred.com/curiosidades-de-futbol/messi-aclara-polemica-con-ibai-llanos-noticias-barcelona-hoy-118469 ↩

2. "¿Quién es Ibai Llanos? Conoce al reconocido streamer de G2 Esports". Movistar eSports (in Spanish). 20 March 2020. Retrieved 25 January 2021. https://esports.as.com/bonus/influencers/ibai/Ibai-Llanos-Conoce-G2-Esports_0_1338466150.html ↩

3. "ibai's Twitch Stats Summary Profile (Social Blade Twitch Statistics)". socialblade.com. Retrieved 19 November 2023. https://socialblade.com/twitch/user/ibai ↩

4. "Top 100 YouTubers Channels in Spain - Socialblade YouTube Stats | YouTube Statistics". socialblade.com. Retrieved 19 November 2023. https://socialblade.com/youtube/top/country/es/mostsubscribed ↩

5. "Ibai Llanos, portada de Forbes y bautizado como "El rey de Internet"". MARCA (in Spanish). 1 October 2021. Retrieved 28 October 2021. https://www.marca.com/videojuegos/lo-mas-gaming/2021/10/01/6156f4b946163f77a68b456c.html ↩

6. Sabuz, Edurne (5 September 2021). "Ibai Llanos, la revolución de la nueva comunicación". Diario de Sevilla (in Spanish). Joly Digital. Retrieved 31 December 2021. https://www.diariodesevilla.es/gente/Ibai-Llanos-nueva-comunicacion_0_1606640511.html ↩

7. Razablan (25 January 2020). "Ibai, el hombre que cambió los esports españoles para siempre". Millenium. Webedia. Retrieved 31 December 2021. https://www.millenium.gg/noticias/11526.html ↩

8. Llata, Jonathan (25 March 2020). "Ibai Llanos, estrella de los eSports con 24 años y cómo recaudó 180.000 € en dos días". El Confidencial (in Spanish). Titania Compañía Editorial, S.L. Retrieved 31 December 2021. https://www.elconfidencial.com/deportes/futbol/2020-03-25/ibai-llanos-fifa-coronavirus-la-liga-videojuegos_2515700/ ↩

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12. "Cristinini sustituirá a Ibai como presentadora de Hoy No Se Sale". AS (in Spanish). 4 February 2021. Retrieved 17 February 2024. https://esports.as.com/bonus/influencers/lista-de-influencers/Cristinini-Ibai-presentadora-Hoy-Sale_0_1434756511.html ↩

13. Díaz, Carlos (5 February 2020). "Ibai ficha por G2 Esports". AS (in Spanish). Retrieved 17 February 2024. https://esports.as.com/bonus/influencers/ibai/Ibai-anuncia-nuevo-proyecto-LVP_0_1324667522.html ↩

14. Díaz, Carlos (5 February 2020). "Ander, BarbeQ y Reven también fichan por G2 Esports". AS (in Spanish). Retrieved 17 February 2024. https://esports.as.com/bonus/influencers/ibai/Ander-BarbeQ-Reven-G2-Esports_0_1325267470.html ↩

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17. Sánchez, M. (16 December 2021). "Koi: Así es el nuevo equipo de Ibai Llanos y Gerard Piqué". El Mundo (in Spanish). Retrieved 9 April 2022. https://www.elmundo.es/f5/juega/2021/12/16/61bb201121efa0f8558b457e.html ↩

18. Arcilla, Alejandro (5 January 2022). "Se acabó la espera: KOI ya tiene equipo de VALORANT". Esportmaniacos (in Spanish). Retrieved 9 April 2022. https://www.esportmaniacos.com/valorant/koi-valorant-plantilla-anuncio/ ↩

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20. "Balloon World Cup: el mundial de globos de Ibai Llanos y Piqué". Movistar eSports (in Spanish). 27 September 2021. Retrieved 28 October 2021. https://esports.as.com/bonus/Baloon-World-Ibai-Llanos-Pique_9_1505339452.html ↩

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24. "Infinite Reality and KOI Split Amicably". Infinite Reality. Retrieved 19 November 2023. https://theinfinitereality.com/article/121/infinite-reality-and-koi-split-amicably ↩

25. Esguerra, Tyler (3 November 2023). "KOI co-founder Ibai reportedly leaving parent company for 'new project'". Dot Esports. Retrieved 19 November 2023. https://dotesports.com/league-of-legends/news/koi-co-founder-ibai-reportedly-leaving-parent-company-for-new-project ↩

26. Gaucher, Leah (4 January 2024). "OverActive Media Executes Letter of Intent to Acquire Both KOI and Movistar Riders to Form Global Esports Powerhouse". OverActive Media. Retrieved 12 January 2024. https://overactive-media-group.prezly.com/overactive-media-executes-letter-of-intent-to-acquire-both-koi-and-movistar-riders-to-form-global-esports-powerhouse ↩

27. Nicholson, Leah (4 January 2024). "OverActive Media looks to acquire KOI, Movistar Riders". Esports Insider. Retrieved 12 January 2024. https://esportsinsider.com/2024/01/overactive-media-koi-movistar-riders-acquisition ↩

28. Díaz, Carlos (11 December 2024). "Ibai hará su propia versión del juego del calamar con 456 participantes". Movistar eSports (in Spanish). Retrieved 12 December 2024. https://esports.as.com/bonus/influencers/Ibai-propia-version-calamar-participantes_0_1856514331.html ↩

29. Cáceres, Daniel (9 March 2021). "9 intimidades que desconocías sobre la vida privada de Ibai Llanos: de pedir limosna para poder 'streamear' a vivir en la casa de Samuel Eto'o". Business Insider España (in Spanish). Retrieved 10 August 2021. https://www.businessinsider.es/9-intimidades-desconocias-vida-privada-ibai-llanos-825531 ↩

30. "¿Cómo se llama el nuevo proyecto de Ibai?". Movistar eSports (in Spanish). 25 January 2021. Retrieved 10 August 2021. https://esports.as.com/bonus/influencers/ibailand-nombre-casa-ibai_0_1431756824.html ↩

31. "Ibai Llanos deja el club de eSports G2 para lanzar su propio proyecto". Verne (in Spanish). 14 January 2021. Retrieved 10 August 2021. https://verne.elpais.com/verne/2021/01/14/articulo/1610608898_173125.html ↩

32. Smith, Rory (15 September 2021). "Why Is Everyone Talking to Ibai Llanos?". The New York Times. ISSN 0362-4331. Retrieved 19 November 2023. https://www.nytimes.com/2021/09/15/sports/soccer/ibai-llanos-lionel-messi.html ↩

33. "'You son of a b*tch' - Lionel Messi calls out Ibai Llanos at 2023 Ballon d'Or ceremony after Twitch streamer made private text conversation with Inter Miami superstar public". Goal. 31 October 2023. Retrieved 19 November 2023. https://www.goal.com/en/news/son-of-a-b-tch-lionel-messi-calls-out-ibai-llanos-2023-ballon-d-or-ceremony-twitch-private-text-inter-miami-superstar/blt08337fa145843227 ↩

34. "Ibai no presentará Hoy no se sale la temporada que viene". Movistar eSports (in Spanish). 16 December 2020. Retrieved 29 December 2021. https://esports.as.com/bonus/influencers/ibai-abandona-hoy-no-se-sale_0_1419758012.html ↩

35. Cantero, Cristian (22 February 2019). "Hoy no se sale, el late night de Ibai Llanos, arrasa en UBEAT". The Gamer/Mundo Deportivo. Archived from the original on 22 February 2019. https://web.archive.org/web/20190222204544/https://thegamersports.mundodeportivo.com/noticias-industria-esports/hoy-no-se-sale-el-late-night-de-ibai-llanos-arrasa-en-ubeat/ ↩

36. Mateo, José Ángel (9 June 2018). "ElRubius y LVP se alían para crear el Youtube Battle Royale de Fornite en Gamergy". Xataka eSports (in Spanish). Retrieved 25 January 2021. https://esports.xataka.com/fortnite/elrubius-lvp-se-alian-para-crear-youtube-battle-royale-fornite-gamergy ↩

37. Aguado, Carlos (16 November 2018). "El torneo benéfico de Ibai se jugará en Fun & Serious Bilbao". Marca eSports. Archived from the original on 22 February 2019. https://web.archive.org/web/20190222205926/https://esports.marca.com/lol/torneo-benefico-ibai-fun-serious-bilbao-2018.html ↩

38. "El segundo torneo benéfico de Ibai recauda 80.000 euros". Marca eSports. 10 December 2018. Archived from the original on 23 February 2019. https://web.archive.org/web/20190223020344/https://esports.marca.com/lol/segundo-torneo-beneficio-ibai-80000-euros.html ↩

39. "Ibai Llanos narrará los partidos de VOLTA en FIFA 20". Mundo Deportivo (in Spanish). 9 September 2019. Retrieved 25 January 2021. https://www.mundodeportivo.com/videojuegos/20190909/47252245285/ibai-llanos-fifa-20-volta-partidos-caster.html ↩

40. "Más de 1 millón de espectadores y 180.000 euros contra el coronavirus gracias a Ibai Llanos – La Jugada Financiera" (in Spanish). Archived from the original on 11 August 2020. Retrieved 25 January 2021. https://web.archive.org/web/20200811220122/http://lajugadafinanciera.com/laliga-santander-challenge-20/ ↩

41. Sito (19 March 2018). "Así narró Ibai el partido entre el Barcelona y el Athletic de Bilbao en el Camp Nou". Xataka eSports (in Spanish). Retrieved 25 January 2021. https://esports.xataka.com/xataka-esports/asi-narro-ibai-el-partido-entre-el-barcelona-y-el-athletic-de-bilbao-en-el-camp-nou ↩

42. "Ibai y Ander comentarán el Real Madrid vs Atlético en el Chiringuito". Movistar eSports (in Spanish). 4 April 2018. Retrieved 25 January 2021. https://esports.as.com/industria/Ibai-Ander-Madrid-Atletico-Chiringuito_0_1123387666.html ↩

43. "Vive el Clásico de la Liga Endesa de la mano de Ibai y Outconsumer". Marca. 25 November 2018. https://www.marca.com/baloncesto/acb/2018/11/24/5bf9681446163ffb058b4607.html ↩

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47. "ibai - Stream May 26, 2021 - Stats on viewers, followers, subscribers; VOD and clips". TwitchTracker. Retrieved 29 June 2021. https://twitchtracker.com/ibai/streams/42067496557 ↩

48. "Ibai Llanos arrasa en Twitch emitiendo el debut de Messi en el PSG". 20 minutos (in Spanish). 29 August 2021. Retrieved 3 January 2022. https://www.20minutos.es/deportes/noticia/4804338/0/directo-debut-messi-twitch-ibai-llanos-reims-psg/ ↩

49. "Ibai Llanos anuncia la retransmisión gratuita del PSG-Lyon en Twitch". OneFootball (in Spanish). 17 September 2021. Retrieved 3 January 2022. https://onefootball.com/es/noticias/ibai-llanos-anuncia-la-retransmision-gratuita-del-psg-lyon-en-twitch-33771738 ↩

50. "Así narró Ibai Llanos los goles de El Clásico, en directo desde el Camp Nou". MARCA (in Spanish). 25 October 2021. Retrieved 3 January 2022. https://www.marca.com/videojuegos/lo-mas-gaming/2021/10/25/6176b668e2704e45028b457e.html ↩

51. "ibai - Stream Jun 25, 2022 - Stats on viewers, followers, subscribers; VOD and clips". TwitchTracker. Retrieved 29 June 2022. https://twitchtracker.com/ibai/streams/46680149677 ↩

52. Pérez, Álvaro (10 November 2022). "Nace Kings League: el torneo de fútbol dirigido por Gerard Piqué, Ibai Llanos, Casillas y muchos otros". Marca (in Spanish). Retrieved 12 November 2022. https://www.marca.com/videojuegos/lo-mas-gaming/2022/11/10/636d7684268e3e82748b4591.html ↩

53. "La otra cara de Ibai y Ander". Movistar eSports (in Spanish). 13 December 2018. Retrieved 25 January 2021. https://esports.as.com/tv/the-gaming-house/entrevista-Ibai-Ander_0_1199580042.html ↩

54. "Ibai anuncia un documental sobre su vida". Movistar eSports (in Spanish). 9 February 2020. Retrieved 25 January 2021. https://esports.as.com/bonus/influencers/ibai/Ibai-presenta-propio-documental_0_1326467342.html ↩

55. "Ibai llega a Netflix con un cortometraje". Movistar eSports (in Spanish). 9 November 2020. Retrieved 3 January 2022. https://esports.as.com/bonus/influencers/Ibai-llega-Netflix-cortometraje_0_1408659122.html ↩

56. Sherwin, Collin (14 October 2021). "Peru wins inaugural Balloon World Cup, and it might be the best sport ever invented". DraftKings. Retrieved 2 November 2021. https://dknation.draftkings.com/2021/10/14/22727427/balloon-world-cup-2021-explained-rules-winner-gerard-pique-shakira-ibai-video-twitch-live-stream ↩

57. "Balloon World Cup 2022 : Infos, Countries & Rules". Actustream. 24 October 2022. https://actustream.fr/articles/Balloon-World-Cup-2022 ↩

58. "Premios ESLAND 2024: Los mejores streamers serán galardonados en Andorra". RedBull (in Spanish). 14 February 2024. Retrieved 15 February 2024. https://www.redbull.com/es-es/premios-esland-2024-informacion ↩

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60. Hale, Jacob (1 October 2021). "Esports Awards 2021: Categories, nominees & how to vote". Dexerto. https://www.dexerto.com/esports/esports-awards-2021-categories-nominees-how-to-vote-1666241/ ↩

61. Sandoval, Alejandro (16 November 2021). "All nominees for The Game Awards 2021 and how to vote". GINX Esports TV. https://www.ginx.tv/en/video-games/all-nominees-for-the-game-awards-2021-and-how-to-vote ↩

62. "TheGrefg presenta ESLAND, los premios a la creación de contenido de España, Latinoamérica y Andorra". Movistar eSports (in Spanish). 4 December 2021. Retrieved 21 December 2021. https://esports.as.com/bonus/influencers/ESLAND-TheGrefg-Premios-Creadores-Contenido-Espana-Andorra-Latinoamerica_0_1525647424.html ↩

63. Redondo, Iñaki (7 December 2021). "Premios ESLAND: Analizamos las categorías con más 'salseo', "Mejor Enfado", "Mejor Baile"..." MARCA (in Spanish). Retrieved 21 December 2021. https://www.marca.com/videojuegos/lo-mas-gaming/2021/12/07/61af6bc2268e3ef3558b45c1.html ↩

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65. Miceli, Max (22 February 2022). "All nominees for QTCinderella's Streamer Awards". Dot Esports. Gamurs. https://dotesports.com/streaming/news/all-nominees-for-qtcinderellas-streamer-awards ↩

66. Sacco, Dom (14 December 2022). "Esports Awards 2022 winners: Pansy wins Esports Play By Play Caster of the Year, as Riot and Loud also receive several honors". Esports News UK. Retrieved 15 December 2022. https://esports-news.co.uk/2022/12/14/esports-awards-2022-winners-pansy/ ↩

67. "Todos los ganadores de los Premios Ídolo: Ibai Llanos, AuronPlay, Lola Lolita, Laura Escanes". 25 March 2022. https://www.marca.com/videojuegos/lo-mas-gaming/2022/03/25/623d944a268e3e6e778b4592.html ↩

68. Gutiérrez, Mariana (29 December 2022). "¿Ibai Llanos merece ser el Mejor Streamer en los Premios Esland 2023? Por ello habría terminado peleado con ELDED". SDP Noticias (in Spanish). Retrieved 18 January 2023. https://www.sdpnoticias.com/geek/ibai-llanos-merece-ser-el-mejor-streamer-en-los-premios-esland-2023-por-ello-habria-terminado-peleado-con-elded/ ↩

69. Cruz, Alan (2 April 2023). "Los Premios Cracks en primera persona: un mimo al alma para las figuras de los esports". Infobae (in Spanish). Retrieved 17 February 2024. https://www.infobae.com/fire/2023/04/02/los-premios-cracks-en-primera-persona-un-mimo-al-alma-para-las-figuras-de-los-esports/ ↩

70. Juárez, Paola (27 August 2023). "Kids Choice Awards 2023: lista completa de ganadores". Glamour (in Spanish). Retrieved 17 February 2024. https://www.glamour.mx/articulos/kids-choice-awards-2023-lista-completa-de-ganadores ↩

71. "Wendy Guevara es nominada en 'MTV MIAW 2023' a la categoría más importante de los premios: 'Icono Miaw'". Milenio (in Spanish). 3 July 2023. Retrieved 17 February 2024. https://www.milenio.com/virales/wendy-guevara-es-nominada-en-mtv-miaw-2023-a-icono-miaw ↩

72. "Premios MTV Miaw 2023: Lista de ganadores y categorías". Marca (in Spanish). 7 August 2023. Retrieved 17 February 2024. https://www.marca.com/mx/trending/television/2023/08/07/64d06946ca4741c8258b456f.html ↩

73. Ayora, Víctor (29 August 2023). "Ibai Llanos admite su sorpresa tras ganar un Premio Ondas: "No entraba en mis sueños porque ni sabía que podía estar entre los nominados"". AS (in Spanish). Retrieved 17 February 2024. https://esports.as.com/bonus/influencers/Ibai-Streamy-Awards-saber-nominado_0_1715528433.html ↩

74. "Ibai Llanos admite su sorpresa tras ganar un Premio Ondas: "No entraba en mis sueños porque ni sabía que podía estar entre los nominados"". Cadena SER (in Spanish). 22 November 2023. Retrieved 17 February 2024. https://cadenaser.com/nacional/2023/11/22/ibai-llanos-admite-su-sorpresa-tras-ganar-un-premio-ondas-no-entraba-en-mis-suenos-porque-sabia-ni-que-podia-estar-entre-los-nominados-cadena-ser/ ↩

75. Martín, Mario (1 December 2023). "Samy Rivers se lleva el premio a Streamer del Año y destrona a Ibai Llanos". Marca (in Spanish). Retrieved 17 February 2024. https://www.marca.com/videojuegos/streamers/2023/12/01/6569a8bae2704ed8738b4591.html ↩

76. Benito, Alba (13 December 2023). "Los ganadores de los Premios Corona de Oro 2023 de la Kings y la Queens League". Los40 (in Spanish). Retrieved 17 February 2024. https://los40.com/2023/12/13/los-ganadores-de-los-premios-corona-de-oro-2023-de-la-kings-y-la-queens-league/ ↩

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