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Flame Tree Publishing
British publisher

Flame Tree Publishing is an independent publisher of books, calendars and other stationery items, based in Fulham, London, United Kingdom with an editorial office in New York. It focuses on art, music, lifestyle and fiction categories. Flame Tree creates content in the form of paper printed encyclopedias, guides and practical books and publishes them in different book, gift, stationery and digital markets worldwide. It has a number of license arrangements with museums, galleries and other licensors, including Tate, V&A and The Royal Academy of Arts. The publisher started releasing e-books and launched a new fantasy, crime and science fiction classics imprint called Flame Tree 451. In 2015 Flame Tree launched a range of deluxe Gothic Fantasy titles combining new stories from open submissions and curated classic writing. In 2018 a new trade imprint fiction imprint called Flame Tree Press began to publish new novels in the horror and suspense, sf and fantasy and crime and mystery genres.

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Origins

Flame Tree was established in 1992 as The Flame Tree Publishing Company, a part-time illustrated art book and gift packaging operation by founder Nick Wells. In 1995 Wells left HarperCollins Publishers to turn Flame Tree into a full-time business, operating from an office in Chiswick. The company name was changed to The Foundry Creative Media Company Ltd but Flame Tree Publishing was retained as the publishing imprint and brand. Managing Director Frances Bodiam joined in 1996. Wells and Bodiam continue to run the business. In 2012 The company name changed to Flame Tree Publishing Ltd and John Holloran and Ross Clayton of Marston Book Services Ltd invested to provide distribution and accounting services. In May 2023 Flame Tree left Marston to join Hachette UK Distribution.6

Activity

In the first few years Flame Tree's main activity was to create a range of packaged books for a series of corporate publishers, including HarperCollins (25 of the original colour reference Collins Gems and two illustrated encyclopedias78), Dorling Kindersley (including 16 K.I.S.S. Guides, such as Astrology9) and 24 of the then Letts Education's Success Guides to KS3, and GCSE10

During this period Flame Tree started to create and sell calendars and greeting cards to retail markets and has exhibited at the Spring Fair and Autumn International Gift Shows11 at the NEC since 1997.

In 1998, Flame Tree moved into new premises on the borders of Hammersmith and Fulham, close to The River Café (London) and, at that time, a few minutes walk from several other publishers, Virgin Books, HarperCollins and Constable & Robinson. Flame Tree started publishing into the UK and international markets, focusing on art, music, cookery and general reference. Among its first books were Guitar Facts, An Illustrated Guide (ISBN 9781904041726) and Simple Cookery: Wok and Stir Fry (ISBN 9781903817049) both of which demonstrate Flame Tree's method of creating practical content for everyday use. Step-by-step photos continue to be a feature of many of their publications. In 2015 Flame Tree moved to its current premises near the Kings Road in Fulham, by Putney Bridge tube station, coinciding with a greater concentration on art, music and fiction.

Flame Tree exhibits at a number annual trade shows including the London Book Fair,12 The Spring Fair International Gift Show, Frankfurt Book Fair,13 BookExpo America.14 and The Beijing International Bookfair.15

Flame Tree's brand The Art of Fine Gifts includes illustrated art books, art calendars and deluxe notebooks featuring licensed and created art by a wide range of modern artists and illustrators such as Josephine Wall,16 Kerim Beyit,17 Ann Stokes18 and Lesley Anne Ivory19

In 2019 Flame Tree and the Chinese media giant Phoenix Publishing and Media Group held a signing ceremony at the Beijing International Bookfair for a cooperation venture in the Chinese and English language markets.20

Gothic, dark fantasy and science fiction

2015 saw the publication of the first titles in a range of short story collections which combined new writing from submission calls online, and classic writing. Examples include Chilling Ghosts Short Stories,21[better source needed] Time Travel Short Stories22 and Agents & Spies Short Stories.23

In 2018 the company launched Flame Tree Press, a trade imprint for novels in genre fiction, mainly horror, sf, dark fantasy and crime. First writers included Bram Stoker Award winner John Everson, Jonathan Janz and Brian Trent, with new writers and novels in translation from China. Ramsey Campbell endorsed the launch of the new list which included the publication of his own Thirteen Days by Sunset Beach.24

In 2020 Flame Tree announced a partnership with Compelling Science Fiction magazine, a US publisher of science fiction.25

Trade bodies

Flame Tree is a member of the Independent Publishers Guild (IPG) and The Greeting Card Association (GCE).

References

  1. "Amazon.co.uk: Tate Flame Tree: Books". amazon.co.uk. Archived from the original on 11 September 2022. Retrieved 26 February 2015. https://www.amazon.co.uk/s?url=search-alias%3Dstripbooks&field-keywords=Tate+Flame+Tree&x=0&y=0 ↩

  2. "Amazon.co.uk: Tate Flame Tree: Books". amazon.co.uk. Archived from the original on 11 September 2022. Retrieved 26 February 2015. https://www.amazon.co.uk/s?url=search-alias%3Dstripbooks&field-keywords=Tate+Flame+Tree&x=0&y=0#?url=search-alias%3Dstripbooks&field-keywords=V%26A+Flame+Tree&rh=n%3A266239%2Ck%3AV%26A+Flame+Tree ↩

  3. "Amazon.co.uk: Royal Academy Flame Tree Publishing: Books". amazon.co.uk. Archived from the original on 11 September 2022. Retrieved 26 February 2015. https://www.amazon.co.uk/s?url=search-alias%3Dstripbooks&field-keywords=Royal+Academy+Flame+Tree+Publishing&x=0&y=0 ↩

  4. "Creepy Stories - FLAME TREE 451: SF, Fantasy, Gothic Horror, Crime, Mystery, Adventure & Fantastic Fiction". www.flametree451.com. Archived from the original on 11 July 2011. Retrieved 10 February 2011. http://www.flametree451.com/ ↩

  5. "Flame Tree Press | Fiction Without Frontiers | Horror, Crime, SF & Fantasy". Flame Tree Press. Archived from the original on 3 September 2019. Retrieved 25 September 2019. https://www.flametreepress.com/ ↩

  6. "Flame Tree moves distribution". https://www.pgbuzz.net/flame-tree-moves-distribution/ ↩

  7. Collins Encyclopedia of Classical Music: Amazon.co.uk: Vladimir Ashkenazy: 9780004723907: Books. ASIN 0004723902. /wiki/Amazon_Standard_Identification_Number ↩

  8. Collins Encyclopedia of the Universe: Amazon.co.uk: Sir Martin, Astronomer Royal Rees, Ian Ridpath: 9780007105854: Books. ASIN 0007105851. /wiki/Amazon_Standard_Identification_Number ↩

  9. "Astrology". Parkeriters. Archived from the original on 27 November 2010. Retrieved 6 November 2021. http://www.parkeriters.com/astro.htm ↩

  10. "GCSE Visual Revision Guide Success MATHEMATICS Higher - eBay". ebay.co.uk. Retrieved 26 February 2015. http://cgi.ebay.co.uk/GCSE-Visual-Revision-Guide-Success-MATHEMATICS-Higher-/280625396851?pt=School_Textbooks_Study_Guides&hash=item415693bc73#ht_500wt_1156 ↩

  11. http://www.springfair.com/spring11/website/agentWantedList.aspx?val=N [permanent dead link‍] http://www.springfair.com/spring11/website/agentWantedList.aspx?val=N ↩

  12. "Flame Tree Publishing". londonbookfair.co.uk. Archived from the original on 12 January 2011. https://web.archive.org/web/20110112214105/http://www.londonbookfair.co.uk/page.cfm/Action=Exhib/ExhibID=41 ↩

  13. "Frankfurt Book Fair -". en.book-fair.com. Archived from the original on 8 July 2011. Retrieved 10 February 2011. http://en.book-fair.com/networking/search_find/companies/listWSW.aspx?PageRequestId=c5f4d01d-bf22-4908-bb2a-93a122a4e9d8&42abdb54-9d4d-4c94-a338-b0e96bcf9e73=142d744a-58c9-4dc5-a035-35a6ce1c8497 ↩

  14. "PW's Guide to BEA Exhibitors: F". Archived from the original on 8 July 2011. Retrieved 10 February 2011. https://web.archive.org/web/20110708082926/http://www.booklife.com/pw/print/20060417/16268-pw-s-guide-to-bea-exhibitors-f-.html ↩

  15. "Beijing Book Fair: Market Opportunities for Everyone". Archived from the original on 21 October 2017. Retrieved 21 October 2017. https://www.publishersweekly.com/pw/by-topic/industry-news/trade-shows-events/article/71359-beijing-book-fair-2016-market-opportunities-for-everyone.html ↩

  16. Publishing, Flame Tree (23 August 2014). Josephine Wall: Joie de Vivre. Flame Tree Publishing. ASIN 1783611901. /wiki/Amazon_Standard_Identification_Number ↩

  17. Studio, Flame Tree (25 April 2013). Beyit: Red Dragon. Flame Tree Publishing. ISBN 978-0857756619. 978-0857756619 ↩

  18. Noble, Barnes &. "Anne Stokes: Only Love Remains (Foiled Journal)". Barnes & Noble. Archived from the original on 21 October 2017. Retrieved 21 October 2017. https://www.barnesandnoble.com/w/anne-stokes-flame-tree-studio/1125283813 ↩

  19. Depository, Book. "Lesley Anne Ivory: Blossom (Foiled Journal) : Flame Tree Studio : 9781786641595". www.bookdepository.com. Archived from the original on 21 October 2017. Retrieved 21 October 2017. https://www.bookdepository.com/Lesley-Anne-Ivory-Blossom-Foiled-Journal-Flame-Tree-Studio/9781786641595 ↩

  20. "Flame Tree in 'pioneering' venture with Chinese giant Phoenix | The Bookseller". www.thebookseller.com. Archived from the original on 14 January 2020. Retrieved 14 January 2020. https://www.thebookseller.com/news/flame-tree-pioneering-venture-chinese-giant-phoenix-1072296 ↩

  21. "Amazon.com: Chilling Ghost Short Stories (Gothic Fantasy) eBook: Philip Brian Hall, Dr Dale Townshend, Kurt Bachard, Jonathan Balog, Trevor Boelter, Donna Cuttress, Zach Chapman, Vonnie Winslow Crist, Amanda C. Davis, James Dorr, Tim Foley, Philip Brian Hall, Raymond Little, Luke Murphy, Jeff Parsons, Michael Penkas, Brian Rappatta, Rhiannon Rasmussen, M. Regan, Annette Siketa, Cathy Smith, Lesa Pascavis Smith: Kindle Store". www.amazon.com. https://www.amazon.com/Chilling-Ghost-Stories-Gothic-Fantasy-ebook/dp/B01N038X2Y/ref=sr_1_2?ie=UTF8&qid=1508586180&sr=8-2&keywords=chilling+horror+Flame+Tree ↩

  22. "Time Travel Short Stories by Flame Tree Studio, David Wittenberg - Waterstones". www.waterstones.com. Archived from the original on 21 October 2017. Retrieved 21 October 2017. https://www.waterstones.com/book/time-travel-short-stories/flame-tree-studio/9781786644633 ↩

  23. Noble, Barnes &. "Agents & Spies Short Stories". Barnes & Noble. Archived from the original on 22 October 2017. Retrieved 21 October 2017. https://www.barnesandnoble.com/w/agents-spies-short-stories-flame-tree-studio/1126096008?ean=9781786645579 ↩

  24. Campbell, Ramsey (31 October 2018). "A life in horror". www.bookbrunch.co.uk. Archived from the original on 14 January 2020. Retrieved 14 January 2020. http://www.bookbrunch.co.uk/page/free-article/a-life-in-horror--ramsey-campbell/ ↩

  25. "Compelling Science Fiction Home". compellingsciencefiction.com. Archived from the original on 20 January 2020. Retrieved 14 January 2020. http://compellingsciencefiction.com/index.html ↩