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Reference.org
Sweetest Day
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<p>Sweetest Day is a holiday that is celebrated in the <a href="/facts/Midwestern_United_States/VanHjkw2">Midwestern United States</a>, in parts of the <a href="/facts/Northeastern_United_States/Xa8zQlkM">Northeastern United States</a>, in <a href="/facts/Arizona/6ayM3swJ">Arizona</a>, and in <a href="/facts/Florida/cF245A3Q">Florida</a> on the third Saturday in October. It is a day to share romantic deeds or expressions, and acts of charity and kindness. Sweetest Day has also been referred to as a "<a href="/facts/Hallmark_holiday/AkpHRFSS">Hallmark holiday</a>" or a "concocted <a href="/facts/Promotion_(marketing)/KFf2YwsC">promotion</a>" created by the candy industry solely to increase sales of sweets. </p>