App store optimization

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App store optimization (ASO) is the process of increasing an app or game’s visibility in an <a href="/facts/App_store/czIkzyv9">app store</a>, with the objective of increasing organic app downloads. Apps are more visible when they rank highly on a wide variety of search terms (<a href="/facts/Keyword_optimization/RNzIbb62">keyword optimization</a>), maintain a high position in the top charts, or get featured on the store. Additionally, app store optimization encompasses activities that aim to increase the conversion of app impressions into downloads (<a href="/facts/Conversion_rate_optimization/cLDTKxjr">conversion rate optimization</a>). 
</p><p>The two largest distribution channels for mobile apps are the <a href="/facts/App_Store_(iOS/iPadOS)/0yqcGqey">App Store (iOS)</a> and <a href="/facts/Google_Play/j3N4wv6g">Google Play</a> <a href="/facts/Android_(operating_system)/nNyHb0xz">(Android)</a>. Other alternatives for downloading apps include the <a href="/facts/Huawei_AppGallery/KgWrWuNt">Huawei App Gallery</a>, <a href="/facts/Amazon_Appstore/tqUCDhwQ">Amazon App Store</a> and <a href="/facts/Samsung_Galaxy_Store/dUHGPp30">Samsung Galaxy Store</a>.
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App store optimization open-in-new

App store optimization