Menu
Home
People
Places
Arts
History
Plants & Animals
Science
Life & Culture
Technology
Reference.org
Account manager
open-in-new
<p>An account manager (AM) is a person who works for a company and is responsible for the management of <a href="/facts/Sales/4pINUvTJ">sales</a> and <a href="/facts/Customer_relationship_management/Y74q0uXB">relationships</a> with particular <a href="/facts/Customer/oGqcqmhf">customers</a>. An account manager maintains the company's existing relationships with a client or group of clients, so that they will continue using the company for business. Account managers do not manage the daily running of the account. They manage the relationship with the <a href="/facts/Customer/oGqcqmhf">client</a> of the account(s) they are assigned to. Generally, a client will remain with one account manager throughout the account's duration. Account managers serve as the interface between <a href="/facts/Customer_service/hNjARTTE">customer service</a> and the <a href="/facts/Sales/4pINUvTJ">sales</a> team in a company. They are assigned a company's existing client accounts. The purpose of being assigned particular clients is to create long term client relationships. The account manager serves to understand the customer's demands, plan how to meet these demands, and generate sales for the company as a result. </p><p>Key accounts provide the most business because they contain a small number of clients which contribute a large portion of the company's sales. According to research, sales from a company's key accounts have increased from 23% in 1975 to 60% currently. </p>