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Reference.org
Preference regression
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<p>Preference regression is a statistical technique used by marketers to determine consumers’ <a href="/facts/Preference/hWCEmfuX">preferred</a> core benefits. It usually supplements <a href="/facts/Positioning_(marketing)/ArJjlahP">product positioning</a> techniques like <a href="/facts/Multi_dimensional_scaling_(in_marketing)/0L4klSl6">multi dimensional scaling</a> or <a href="/facts/Factor_analysis/LT6B9I7D">factor analysis</a> and is used to create ideal vectors on <a href="/facts/Perceptual_mapping/4UKHQoXT">perceptual maps</a>. </p>