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Environmentally friendly
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<p>Environment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are <a href="/facts/Sustainability/9oYH9mAs">sustainability</a> and <a href="/facts/Marketing/LttVQ66t">marketing</a> terms referring to <a href="/facts/Goods_and_services/zsMmYyUJ">goods and services</a>, <a href="/facts/Law/luzxWkg0">laws</a>, guidelines and policies that <a href="/facts/Marketing_claim/Qqz0Qklm">claim</a> reduced, minimal, or no harm upon <a href="/facts/Ecosystem/kVE8mSmR">ecosystems</a> or the <a href="/facts/Environment_(biophysical)/PNzMrGrz">environment</a>. </p><p>Companies use these ambiguous terms to promote goods and services, sometimes with additional, more specific certifications, such as <a href="/facts/Ecolabel/88qWuCGR">ecolabels</a>. Their overuse can be referred to as <a href="/facts/Greenwashing/D66rSGHU">greenwashing</a>. To ensure the successful meeting of <a href="/facts/Sustainable_Development_Goals/b7lVYvFN">Sustainable Development Goals (SDGs)</a> companies are advised to employ environmental friendly processes in their production. Specifically, <a href="/facts/Sustainable_Development_Goal_12/2ERoGekI">Sustainable Development Goal 12</a> measures 11 targets and 13 indicators "to ensure <a href="/facts/Sustainable_consumption/AtJ6vlBL">sustainable consumption</a> and production patterns". </p><p>The <a href="/facts/International_Organization_for_Standardization/IacYR7Yg">International Organization for Standardization</a> has developed ISO 14020 and ISO 14024 to establish principles and procedures for environmental labels and declarations that certifiers and eco-labellers should follow. In particular, these standards relate to the avoidance of financial <a href="/facts/Conflict_of_interest/Qdcsd326">conflicts of interest</a>, the use of sound <a href="/facts/Scientific_method/182j8RWE">scientific methods</a> and accepted test procedures, and <a href="/facts/Openness/wSsUForr">openness</a> and <a href="/facts/Transparency_(behavior)/vbB9ombC">transparency</a> in the setting of standards. </p>