Conversion rate optimization

<p>Conversion Rate Optimization (CRO) is the systematic process of enhancing the percentage of users who complete a desired action, such as making a purchase, signing up for a newsletter, or downloading an app, across various digital platforms, including websites, mobile apps, emails, and ads. It involves analyzing user behavior, identifying friction points in the user journey, formulating hypotheses, conducting A/B or multivariate tests, and implementing changes to maximize conversion rates.
</p><p>CRO is applicable across multiple digital channels:
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<ul><li>Websites: Optimizing landing pages, navigation, and calls-to-action to guide visitors toward desired actions.</li>
<li>Mobile Apps: Enhancing user experience through intuitive design, fast loading times, and streamlined onboarding processes.</li>
<li>Email Campaigns: Crafting compelling subject lines and content to encourage click-throughs and conversions.</li>
<li>Digital Advertisements: Designing ad creatives and targeting strategies that resonate with the intended audience to drive conversions.</li></ul>

Conversion rate optimization open-in-new

Conversion rate optimization