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Reference.org
Push–pull strategy
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<p>The business terms <i>push</i> and <i>pull</i> originated in <a href="/facts/Logistics/0Hr2w55W">logistics</a> and <a href="/facts/Supply_chain_management/3bEP00vC">supply chain management</a>, but are also widely used in <a href="/facts/Marketing/LttVQ66t">marketing</a> and in the hotel distribution business. </p><p><a href="/facts/Walmart/E6dPQV2m">Walmart</a> is an example of a company that uses the push vs. pull strategy. </p>