Targeted advertising

Targeted advertising or data-driven marketing is a form of <a href="/facts/Advertising/Hgz271hW">advertising</a>, including <a href="/facts/Online_advertising/Ncsv0GRz">online advertising</a>, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.
These traits can either be <a href="/facts/Demographic/VktYwWUD">demographic</a> with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or <a href="/facts/Psychographic/NYaKP9uN">psychographic</a> focused on the <a href="/facts/Consumer/dMflnQGX">consumer</a> values, personality, attitude, opinion, <a href="/facts/Lifestyle_(sociology)/XVb7A8lN">lifestyle</a>, and interests. This focus can also entail behavioral variables, such as <a href="/facts/Web_browsing_history/Ted9Hbx4">browser history</a>, <a href="/facts/Purchase_history/AGCFd7ag">purchase history</a>, and other recent online activities. The process of algorithm targeting eliminates waste.
Traditional forms of advertising, including <a href="/facts/Billboard/tkTbxlwC">billboards</a>, newspapers, magazines, and radio channels, are progressively becoming replaced by online advertisements.
Through the emergence of new online channels, the usefulness of targeted advertising is increasing because companies aim to minimize wasted advertising. Most targeted <a href="/facts/New_media/AhuRPHpN">new media</a> advertising currently uses second-order proxies for targets, such as <a href="/facts/Web_visitor_tracking/3cdL4NmX">tracking</a> online or mobile web activities of consumers, associating historical web page consumer demographics with new consumer web page access, using a search word as the basis of implied interest, or <a href="/facts/Contextual_advertising/AervY3YV">contextual advertising</a>.

Targeted advertising open-in-new

Targeted advertising