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NielsenIQ
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<p>NIQ (also known as NielsenIQ, formerly known as ACNielsen or AC Nielsen) is a global <a href="/facts/Marketing_research/TVqxh9zK">marketing research</a> firm, with worldwide headquarters in <a href="/facts/Chicago/yPMokrXH">Chicago, United States</a>. The company has approximately 30,000 employees and operates in more than 100 countries. NIQ acquired German market research firm <a href="/facts/GfK/LfAj8Age">GfK</a> in 2023. </p><p>Until March 2021, it was a part of <a href="/facts/Nielsen_Holdings/3kzeFfop">Nielsen Holdings</a>. Nielsen Holdings divested its consumer intelligence (by then known as NielsenIQ) business to private equity firm <a href="/facts/Advent_International/TFlWxJXD">Advent International</a>. The business later rebranded to NIQ. </p>