A roll program or tilt maneuver is an aerodynamic maneuver that alters the attitude of a vertically launched space launch vehicle. It consists of a partial rotation around the vehicle's vertical axis, allowing the vehicle to then pitch to follow the proper azimuth toward orbit.
A roll program is usually completed after the vehicle clears the tower. In the case of many NASA crewed launches, the commander reports the roll to the mission control center which is then acknowledged by the capsule communicator.