San Diego Comic-Con is a comic book convention and multi-genre entertainment event held annually in San Diego, California, at the San Diego Convention Center. Founded in 1970, originally showcasing primarily comic books and science fiction/fantasy media, Comic-Con has grown to include a large range of pop culture and entertainment elements across virtually all genres.
According to Forbes, Comic-Con is the "largest convention of its kind in the world". Since 2010, Comic-Con has filled the San Diego Convention Center to capacity with over 130,000 attendees. Comic-Con is home to the Eisner Awards, which recognizes creative achievement in American comic books, often referred to as the comic industry's equivalent to the Academy Awards.
San Diego Comic Convention, doing business as Comic-Con International, is the corporate name of the public-benefit nonprofit corporation behind Comic-Con. The corporation also organizes WonderCon, an annual convention held in Anaheim, California, and SAM: Storytelling Across Media, a symposium held at the Comic-Con Museum in Balboa Park.