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Partner development
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<p>Partner development is a <a href="/facts/Customer_satisfaction/upP4jHb9">customer-centric</a> approach to <a href="/facts/Business_development/8bwSTHmj">business development</a>. It draws from the <a href="/facts/Steven_Gary_Blank/FyENEo5o">customer development framework</a>[<i>broken anchor</i>] popularized by <a href="/facts/Steve_Blank/FyENEo5o">Steve Blank</a>. </p><p>Partner Development is a process by which a firm seeking to form partnerships approach potential partners in advance to reduce the <a href="/facts/Risk/tbBEDA0V">risk</a> of providing the wrong things. The process has firms ask a structured set of questions in the form of polling, open-ended feedback and with a mindset towards solving real problems for them. </p><p>The feedback that is collected through the Partner Development process is formulated into a set of requirements that form the business development go-to-market strategy. Once the requirements have been ratified, firms can ensure that what they build and provide to partners has been validated prior to resources being expended. </p><p>Partner Development can also solicit <a href="/facts/Letter_of_intent/D4EhB1PF">Letters of Intent</a> (LOIs) that determine a 'minimum viable product,' where non-binding commitments by potential partners increase the assurance that partners will later agree to binding relationships. It also helps partners feel that they had a direct hand in forming a firm's go-to-market strategy. </p><p>Partner Development is derived from many of the principles of the Lean Startup Circle. </p>