Quantum cognition uses the mathematical formalism of quantum probability theory to model psychology phenomena when classical probability theory fails. The field focuses on modeling phenomena in cognitive science that have resisted traditional techniques or where traditional models seem to have reached a barrier (e.g., human memory), and modeling preferences in decision theory that seem paradoxical from a traditional rational point of view (e.g., preference reversals). Since the use of a quantum-theoretic framework is for modeling purposes, the identification of quantum structures in cognitive phenomena does not presuppose the existence of microscopic quantum processes in the human brain.
Quantum cognition can be applied to model cognitive phenomena such as information processing by the human brain, language, decision making, human memory, concepts and conceptual reasoning, human judgment, and perception.