Expected utility hypothesis

The expected utility hypothesis is a foundational assumption in <a href="/facts/Mathematical_economics/Dvy7j519">mathematical economics</a> concerning <a href="/facts/Decision_theory/TbXcQX0v">decision making</a> under <a href="/facts/Uncertainty/VM9pnGvk">uncertainty</a>. It postulates that <a href="/facts/Rational_agent/x5dJh18Q">rational agents</a> maximize utility, meaning the subjective desirability of their actions. <a href="/facts/Rational_choice_theory/NgEDuLBx">Rational choice theory</a>, a cornerstone of <a href="/facts/Microeconomics/mX6Ek69Y">microeconomics</a>, builds this postulate to model aggregate social behaviour.
The expected utility hypothesis states an agent chooses between risky prospects by comparing expected utility values (i.e., the weighted sum of adding the respective utility values of payoffs multiplied by their probabilities). The summarised formula for expected utility is 
 
 
 
 U
 (
 p
 )
 =
 ∑
 u
 (
 
 x
 
 k
 
 
 )
 
 p
 
 k
 
 
 
 
 {\displaystyle U(p)=\sum u(x_{k})p_{k}}
 
 where 
 
 
 
 
 p
 
 k
 
 
 
 
 {\displaystyle p_{k}}
 
 is the probability that outcome indexed by 
 
 
 
 k
 
 
 {\displaystyle k}
 
 with payoff 
 
 
 
 
 x
 
 k
 
 
 
 
 {\displaystyle x_{k}}
 
 is realized, and function u expresses the utility of each respective payoff. Graphically the curvature of the u function captures the agent's risk attitude.
Standard utility functions represent <a href="/facts/Ordinal_utility/pFbpa2dg">ordinal</a> preferences. The expected utility hypothesis imposes limitations on the utility function and makes utility <a href="/facts/Cardinal_number/ccoKwU4R">cardinal</a> (though still not comparable across individuals).
Although the expected utility hypothesis is standard in economic modeling, it is violated in psychological experiments. Psychologists and economic theorists have been developing new theories to explain these deficiencies for many years. These include <a href="/facts/Prospect_theory/LUYof79K">prospect theory</a>, <a href="/facts/Rank-dependent_expected_utility/KJ3agM9X">rank-dependent expected utility</a> and <a href="/facts/Cumulative_prospect_theory/WlaaYNmr">cumulative prospect theory</a>, and <a href="/facts/Bounded_rationality/43sxWwHU">bounded rationality</a>.

Expected utility hypothesis open-in-new

Expected utility hypothesis