Common coding theory is a cognitive psychology theory describing how perceptual representations (e.g. of things we can see and hear) and motor representations (e.g. of hand actions) are linked. The theory claims that there is a shared representation (a common code) for both perception and action. More important, seeing an event activates the action associated with that event, and performing an action activates the associated perceptual event.
The idea of direct perception-action links originates in the work of the American psychologist William James and more recently, American neurophysiologist and Nobel prize winner Roger Sperry. Sperry argued that the perception–action cycle is the fundamental logic of the nervous system. Perception and action processes are functionally intertwined: perception is a means to action and action is a means to perception. Indeed, the vertebrate brain has evolved for governing motor activity with the basic function to transform sensory patterns into patterns of motor coordination.