Menu
Home
People
Places
Arts
History
Plants & Animals
Science
Life & Culture
Technology
Reference.org
Click tracking
open-in-new
<p>Click tracking is when user click behavior or user navigational behavior is collected in order to derive insights and fingerprint users. Click behavior is commonly tracked using server logs which encompass <a href="/facts/Click_path/D9hs15tH">click paths</a> and clicked <a href="/facts/URL/pPD5g7Wq">URLs</a> (Uniform Resource Locator). This log is often presented in a standard format including information like the hostname, date, and username. However, as technology develops, new software allows for in depth analysis of user click behavior using <a href="/facts/Hypervideo/MaWQBjuM">hypervideo</a> tools. Given that the internet can be considered a risky environment, research strives to understand why users click certain links and not others. Research has also been conducted to explore the <a href="/facts/User_experience/0GF3UETu">user experience</a> of privacy with making user <a href="/facts/Personally_Identifiable_Information/384PbBg5">personal identification information</a> individually anonymized and improving how data collection consent forms are written and structured. </p><p>Click tracking is relevant in several industries including <a href="/facts/Human%25E2%2580%2593computer_interaction/EkmIxGCx">Human-Computer Interaction</a> (HCI), <a href="/facts/Software_engineering/KX6cE9kz">software engineering</a>, and <a href="/facts/Advertising/Hgz271hW">advertising</a>. <a href="/facts/Email_tracking/NvYBCUxr">Email tracking</a>, link tracking, <a href="/facts/Web_analytics/F79UAMvw">web analytics</a>, and <a href="/facts/User_research/wB9SutAa">user research</a> are also related concepts and applications of click tracking. A common utilization of click data from click tracking is to improve results' positions from search engines to make their order more relevant to users' needs. Click tracking employs many modern techniques such as <a href="/facts/Machine_learning/e0w0XJTu">machine learning</a> and <a href="/facts/Data_mining/AH53q5ac">data mining</a>. </p>