Trade name

A trade name, trading name, or business name is a <a href="/facts/Pseudonym/A5EjmWxQ">pseudonym</a> used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with a relevant government body is often required.
In a number of countries, the phrase "trading as" (abbreviated to t/a) is used to designate a trade name. In the <a href="/facts/United_States/P0sCdLe5">United States</a>, the phrase "doing business as" (abbreviated to DBA, dba, d.b.a., or d/b/a) is used, among others, such as assumed business name or fictitious business name. In <a href="/facts/Canada/D5P9yqs6">Canada</a>, "operating as" (abbreviated to o/a) and "trading as" are used, although "doing business as" is also sometimes used.
A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered.

Trade name open-in-new

Trade name