Mike has big plans for a business of his own but pays his bills through a series of odd jobs, most notably performing as the star stripper at Xquisite Strip Club in Tampa, a club owned by Dallas, who has dreams of creating an "empire" of strip clubs.
Mike soon meets 19-year-old Adam, a recent college dropout looking for a construction job. Mike takes Adam under his wing and encourages him to begin stripping at Xquisite. Mike is introduced to Adam's sister Brooke. Despite his on-and-off relationship with a woman named Joanna, Mike finds himself attracted to Brooke and promises to look after Adam.
Adam falls further into the excessive lifestyle of the Xquisite dancers, using drugs and having sexual encounters with many clients. When Dallas announces he has a plan to move their act to Miami, Mike confides in Brooke that he is tiring of the lifestyle and wants to get a small business loan to pursue his dream of opening a custom furniture business. The bank declines his loan application and Mike realizes that he has to stay in the business to continue to pay his bills. Mike later attends a hurricane party at Dallas' house, where Adam becomes part of a scheme created by Tobias, Xquisite's DJ, to sell drugs to Xquisite's clients, and is eventually given a package of ecstasy. Adam begins using drugs regularly, and Mike notices more of Adam's reckless behavior, to the chagrin of Brooke, who is relying on Mike to protect him.
A few days later, Mike and Adam perform for a private party at a sorority house where Adam brings the package of drugs with him. At the party, Adam gives a young woman an ecstasy pill, causing a brawl between Adam and the woman's boyfriend. Mike and Adam are forced to flee without the drugs, which Adam says were worth $1,000. They also do not collect their payment, which infuriates Dallas. After the next night's show, Mike and Adam take drugs and go to a club. Adam vomits and passes out; Brooke finds him on Mike's floor the next morning. Brooke angrily confronts Mike about his lifestyle, and ends her friendship with him. Tobias and his suppliers break into Mike's house looking for Adam, revealing that the drugs were actually worth $10,000. Mike gives up most of his life savings to pay Adam's debt in full.
Later, before the dancers' final performance at Xquisite, Mike decides he has had enough. Knowing that Dallas has no loyalty to any of them and is driven by greed, Mike leaves the club through the back. After realizing Mike is not coming back, Dallas promotes Adam to replace Mike as lead dancer. Mike drives to Brooke's apartment and tells her he has quit stripping. She has learned what he did for Adam, and she invites him to join her for breakfast. She playfully asks what they can do until morning, and then kisses him.
The dance numbers were choreographed by Alison Faulk, while Christopher Peterson was in charge of the costumes design and Frankie Pine supervised the music. Over the film, several dance numbers were performed. Music producer Jack Rayner created a special dubstep version of the song "It's Raining Men" sung by Countré Black for the dance sequence that features the ensemble for the first time together without The Kid. For that sequence, Peterson chose to use spray glitter on the umbrellas and raincoats to give them a wet effect. The Kid's first strip did not purposely have any choreography and it was Pettyfer's idea to show his bottom. Before doing his moves, Pettyfer did not know the song that was going to be played which ended up being Madonna's "Like a Virgin" performed by Nashville recording artist Chris Mitchell. The five-stripper group performed the song "Sound Off (The Duckworth Chant)" with lyric changes on the military-themed number. The scene during which Mike and Adam arrive at a sorority house dressed as cops was not in the original script but was Peterson's idea. Music supervisor Pine initially planned to use Kid Rock's "Cowboy" for the cowboy-themed number featuring The Kid. When it was not possible, she chose Big & Rich's "Save a Horse (Ride a Cowboy)" instead. Knowing Tatum's dance skills, Faulk gave him the permission to freestyle for Mike's last solo dance on the dubstep song "Calypso" by Excision and Datsik. McConaughey who had no stripping scene in the original script requested to have one which became the last dance number during which he first sings "Ladies of Tampa" and then strips. The song was written in three hours by music supervisor Frankie Pine, Matthew McConaughey and Martin Blasick, McConaughey's guitar coach. The thongs were made by company Pistol Pete.
They weren't going to see me because they thought I was too young, but my agent, Jason, fought for me to go in. Carmen Cuba, the casting director, agreed to meet with me, and we taped the interview. She asked me questions about my life, my dating history, things like that. We talked like girlfriends would; it was more friendly than a formal interview. I then got a call that I was to go in and audition for them, which I did. After we finished the scenes, Carmen excused the guy I was reading with and said, "this will never happen to you again for the rest of your career, but you booked the role before you came in."
The cast visited a strip club to see what this world was like and the dance routines and to get information on the backstage life. To prepare for the role, McConaughey went in a Los Angeles strip mall to get used to regular waxing. Matt Bomer had to put on about 15 pounds for his part. Adam Rodriguez went through a cardio and weights training.
The promotional campaign, which originally centered on straight women, also targeted gay men after it had been made clear that there was a strong interest among them. Warner Bros. enlisted entertainment marketing agency the Kartel Group to market the film to gay men. Website AfterElton.com noted that gay men could not connect with the first trailer as the film "was marketed as a romantic comedy" through Tatum and Horn's relationship, but that it changed when the campaign also focused on "the male form part of it [the film]" through a red-band trailer (the fourth one). In June 2012, a Magic Mike float was included in the West Hollywood gay pride parade and in other gay pride events such as in New York and in San Francisco.
It was confirmed on 3 June 2018 in the UK on Britain's Got Talent live final that a UK vision on Magic Mike would be put into production and would begin in November 2018. Magic Mike Live London opened at the Hippodrome Casino in Leicester Square on 10 November 2018.
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