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<h2 id="change-with-2007-nfl-season">Change with 2007 NFL season</h2> <p>The Miller Brewing Co. unveiled a new football-related advertising campaign to effectively replace the Man Law ads starting the week of September 2, 2007, to coincide with the start of the 2007 <a href="/facts/NFL/cBH0hxRV">NFL</a> Regular Season. The series is called More Taste League (MTL) and these ads consist of actor <a href="/facts/John_C._McGinley/zUSKdX1y">John C. McGinley</a> portraying <a href="/facts/Commissioner/J0tFmn7P">The Commish</a> of beer to protect Miller Lite's status as the beer of choice. Miller had signed a new agency to handle their TV and radio ads, with the first ones to be unveiled during that time.<a class="footnote-ref" id="fnref:3" href="#fn:3"><sup>3</sup></a> </p> <h2 id="references">References</h2> <ol> <li id="fn:1"><p>Bosman, Julie (2006-05-01). "Beer Ads That Ditch the Bikinis, but Add Threads of Thought". The New York Times. Retrieved 2008-06-02. <a href="https://www.nytimes.com/2006/05/01/business/media/01adco.html?ex=1304136000&en=c258023b5387f6e7&ei=5088&partner=rssnyt&emc=rss" target="_blank">https://www.nytimes.com/2006/05/01/business/media/01adco.html?ex=1304136000&en=c258023b5387f6e7&ei=5088&partner=rssnyt&emc=rss</a> <a href="#fnref:1" class="footnote-back-ref">↩</a></p></li> <li id="fn:2"><p>Elliott, Stuart (2006-11-20). "Man Law No. 10: No Wimpy Print Campaigns". The New York Times. Retrieved 2008-06-02. <a href="https://www.nytimes.com/2006/11/20/business/media/20adcol.html?n=Top/Reference/Times%20Topics/Subjects/A/Alcoholic%20Beverages" target="_blank">https://www.nytimes.com/2006/11/20/business/media/20adcol.html?n=Top/Reference/Times%20Topics/Subjects/A/Alcoholic%20Beverages</a> <a href="#fnref:2" class="footnote-back-ref">↩</a></p></li> <li id="fn:3"><p>High, Kamau (2007-09-04). "Miller Lite Introduces a Beer 'Commish'". Brandweek. Nielson Business Media. Archived from the original on 2007-12-15. Retrieved 2008-06-02. <a href="https://web.archive.org/web/20071215125026/http://www.brandweek.com/bw/news/foodbev/article_display.jsp?vnu_content_id=1003633863" target="_blank">https://web.archive.org/web/20071215125026/http://www.brandweek.com/bw/news/foodbev/article_display.jsp?vnu_content_id=1003633863</a> <a href="#fnref:3" class="footnote-back-ref">↩</a></p></li> </ol>