The two founders represented different roles in the music industry. Jeff Castelaz had managed Feist, Phoenix, Citizen King, and others, while Peter Walker was a singer-songwriter. The label's first release: Walker's solo album Landed.1
Their business approach includes a strong emphasis on artist development, and working with a network of partners to help the bands reach a wide market.2
In 2006, Dangerbird gained repute after releasing Carnavas, the debut full-length album by Silversun Pickups, to sales of over 450,000. The band's lead singer Brian Aubert has said of Dangerbird, "They believe in careers, and the long haul - something that majors used to believe in. They stuck with us when most people wouldn't have."3
On September 14, 2012, co-founder Peter Walker announced the promotion of Jenni Sperandeo to President and the departure of co-founder Jeff Castelaz. Sperandeo said in a statement, "After nearly 20 years in radio promotion, management and artist development, I am thrilled for the opportunity to step into this more comprehensive role at a rare, artist-driven enterprise."
Wood, Mikael. "Dangerbird's Wings: Silversun Pickups' Label Bangs Out a Template for a Post–Major Label Landscape". LA Weekly. http://www.laweekly.com/2009-04-16/music/dangerbird-39-s-wings/ ↩
Baca, Ricardo (March 2, 2008). "Small-is-good strategy works for indie label". The Denver Post. http://www.denverpost.com/entertainment_old/ci_8401306 ↩
Martins, Chris (August 22, 2010). "L.A.'s string of indie labels succeeds with a jack-of-all-trades approach". Los Angeles Times. Archived from the original on September 15, 2010. https://web.archive.org/web/20100915133259/http://www.latimes.com/entertainment/news/la-ca-la-indie-labels-20100822,0,7365459,full.story ↩