In the early 1980s, when Hasbro began creating animated series based on their properties, they hired Sunbow Productions, who was already producing commercials for them, to create such series as G.I. Joe and The Transformers which would be syndicated by Hasbro's Claster Television subsidiary. In May 2008, Hasbro reacquired the Sunbow-produced animated series based on their properties from TV-Loonland AG for $7 million. The funds would help TV-Loonland AG (the owner of the Sunbow catalogue) to pay off its debts, and for Hasbro to create programs in-house.
Hasbro Studios was founded in 2009 for TV development, production and distribution, with Stephen J. Davis as president. On October 10, 2010, Hasbro Studios and Discovery Communications relaunched the channel formerly known as Discovery Kids as The Hub (Now known as Discovery Family). On November 9, 2010, Hasbro Studios signed an agreement with Canadian media company Corus Entertainment to broadcast their productions on YTV and Teletoon. On October 6, 2011, Hasbro Studios signed an agreement with seven US and international airlines, such as Continental Airlines and Qantas, to broadcast shows on their planes. In March 2012, the studio started venturing into foreign co-productions starting with Play-Doh (DoPei Le Doh), mixed animation and live action series with Toonmax, part of the Shanghai Media Group.
In December 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their Los Angeles–based film group, and Cake Mix Studio, the company's Rhode Island–based producer of commercials and short form content. On February 28, 2013, the studio laid off three staffers in its Game & Reality Show Production & Development department, which was moved under vice president Kevin Belinkoff along with the animation department's management and outside creative consultants.
In August 2014, Josh Feldman was appointed as head of development for Hasbro Studios, as he will oversee live-action and TV series. On October 20, the studio announced the new film finance production label Allspark Pictures.
On November 3, 2017, Hasbro Studios and Paramount extended their relationship, with an exclusive five year production deal for Allspark Pictures and Allspark Animation to create original and franchise-based films. Both Allspark units were newly formed (Allspark Pictures was formerly a film finance label), with the film unit led by Greg Mooradian and the animation unit led by Meghan McCarthy. Paramount and Hasbro would also work together on TV series.
On March 26, 2019, Stephen Davis announced that Hasbro Studios would be rebranded as "Allspark", named after the fictional artifact featured in the Transformers franchise.
On December 30, 2019, Hasbro completed the acquisition of the Canadian entertainment company Entertainment One.
On October 9, 2020, eOne took over as Hasbro's new production arm and began development and distribution of content based on Hasbro properties from the toy company, resulting in Allspark being absorbed into the acquired company.[failed verification (See discussion.)]
On November 17, 2022, Hasbro announced they were putting the entirety of Entertainment One up for sale, including all of their non-Hasbro assets ranging from scripted and unscripted television and films, but would exclude the company's ex-children's properties, which were already consolidated under Hasbro. Four months later, it was reported that Fremantle, Lionsgate and Legendary Entertainment are interested in the buyout.
The following month, it was reported Lionsgate and Legendary remained among the four potential buyers, the other two being CVC Capital Partners and GoDigital Media Group. Fremantle however dropped out of contention following an increase in the selling price, which was beyond what the company was willing to pay for the assets.
However, on April 20, 2023, Hasbro entered talks to sell eOne back to its founder Darren Throop. On July 17, 2023, Deadline reported that Lionsgate was a frontrunner to acquire Entertainment One. On August 3, 2023, Lionsgate announced that it would acquire Entertainment One for $500 million. The deal closed on December 27, 2023.
Allspark Pictures, formerly Hasbro Films, or Hasbro Film Group, was a film production within Allspark, a subsidiary of Hasbro tasked with developing films for Hasbro properties.
Hasbro filed suit against Sweetpea Entertainment and Warner Bros. on May 12, 2013, regarding the announced Dungeons & Dragons (D&D) movie based on Chainmail. Hasbro had asserted that rights had reverted to Hasbro, while Sweetpea felt they had the rights under a 1994 agreement with TSR. Hasbro had reportedly just agreed to license D&D movie rights to Universal. On August 3, 2015, Warner Bros. announced that they will be developing a Dungeons & Dragons movie as a resolution to the lawsuit. The film will be based on the Forgotten Realms campaign world with Courtney Solomon and Roy Lee producing, David Leslie Johnson writing the screenplay, and produced by Sweetpea Entertainment and Allspark Pictures.
Films' parent unit, Hasbro Studios, on December 15, 2015, agreed with Paramount Pictures to a deal creating a five-property movie universe by financing unit Allspark Pictures and distributed by Paramount Pictures. The properties in this movie-verse are G.I. Joe, Micronauts, Visionaries, M.A.S.K. and Rom. A writers’ room was organized to develop a "creative roadmap". On April 21, 2016, The Hollywood Reporter has reported that Michael Chabon, Brian K. Vaughan, Nicole Perlman, Lindsey Beer, Cheo Coker, John Francis Daley & Jonathan Goldstein, Joe Robert Cole, Jeff Pinkner, Nicole Riegel and Geneva Robertson has joined the writers room.
By November 2017, a five-year exclusive distribution and production pact was signed between Hasbro and Paramount Pictures for Allspark Pictures and Allspark Animation films. Plus Meghan McCarthy was promoted to head up for Allspark Animation.
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