WWST

<h2 id="history">History</h2>
<p>102.1 FM was known as WSEV-FM (co-owned with <a href="/facts/WSEV_(AM)/SBtrPaHu">WSEV</a>/930 in Sevierville) in its early years and was automated. In 1981, the station started playing a mix of <a href="/facts/Adult_contemporary/85e6MkFa">adult contemporary</a> and <a href="/facts/Country_music/UJM3Un98">country music</a> as "U-102". Eventually, the station started playing adult contemporary exclusively.
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<h3>WMYU and WWST frequency swap</h3>
<p>WMYU had been on the 102.1 frequency since 1981. They were known as U102 and listed in the Tennessee Football program as a station that carried the Vol Network football broadcast identified as WMYU Sevierville/Knoxville. They were also the official sponsoring station of Boomsday which takes place on Sunday night before Labor Day and started back in 1986. On that same date, <a href="/facts/Sister_station/qrx6KdLj">sister station</a> 93.1 FM changed to <i>Star 93.1 FM</i> with the call sign "WWST".<a class="footnote-ref" id="fnref:1" href="#fn:1"><sup>1</sup></a> On March 9, 2001, the two stations swapped frequencies moving the WWST call letters to 102.1 FM as <i>Star 102.1</i> while the "<a href="/facts/WMYU/dq2Ka5TX">WMYU</a>" call letters were moved to 93.1 FM where they remained until late 2008.<a class="footnote-ref" id="fnref:2" href="#fn:2"><sup>2</sup></a>
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<p><a href="/facts/Journal_Communications/4Q0BzFlG">Journal Communications</a> and the <a href="/facts/E._W._Scripps_Company/0BQb04T4">E. W. Scripps Company</a> announced on July 30, 2014, that the two companies would merge to create a new broadcast company under the E. W. Scripps Company name that owned the two companies' broadcast properties, including WWST. The transaction was completed in 2015, pending shareholder and regulatory approvals.<a class="footnote-ref" id="fnref:3" href="#fn:3"><sup>3</sup></a> Scripps exited radio in 2018; the Knoxville stations went to <a href="/facts/SummitMedia/Y2kkCATn">SummitMedia</a> in a four-market, $47 million deal completed on November 1, 2018.<a class="footnote-ref" id="fnref:4" href="#fn:4"><sup>4</sup></a>
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<h2 id="external-links">External links</h2>
<ul><li><a href="https://www.star1021fm.com">Star 102.1 official website</a></li>
<li><a href="https://enterpriseefiling.fcc.gov/dataentry/public/tv/publicFacilityDetails.html?facilityId=29727">Facility details for Facility ID 29727 (WWST)</a>   in the <a href="/facts/Federal_Communications_Commission/Ueghz8W0">FCC</a> Licensing and Management System</li>
<li><a href="https://www1.arbitron.com/sip/displaySip.do?surveyID=SP25&band=fm&callLetter=WWST">WWST</a> in <a href="/facts/Nielsen_Audio/gqtgXGR2">Nielsen Audio</a>'s FM station database</li>
<li><a href="https://www.facebook.com/star1021fm">star1021fm facebook</a></li></ul>

<h2 id="references">References</h2>

<ol>
<li id="fn:1"><p>Stark, Phyllis (June 4, 1994). "Vox Jox". Billboard. Vol. 106, no. 23. p. 129. <a href="/wiki/Billboard_(magazine)" target="_blank">/wiki/Billboard_(magazine)</a> <a href="#fnref:1" class="footnote-back-ref">↩</a></p></li>
<li id="fn:2"><p>[1]
 <a href="https://archive.today/20121213041943/http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=29727&Callsign=WWST" target="_blank">https://archive.today/20121213041943/http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=29727&Callsign=WWST</a> <a href="#fnref:2" class="footnote-back-ref">↩</a></p></li>
<li id="fn:3"><p>"E.W. Scripps, Journal Merging Broadcast Ops". TVNewsCheck. July 30, 2014. Retrieved July 31, 2014. <a href="http://www.tvnewscheck.com/article/78093/ew-scripps-journal-merging-broadcast-ops" target="_blank">http://www.tvnewscheck.com/article/78093/ew-scripps-journal-merging-broadcast-ops</a> <a href="#fnref:3" class="footnote-back-ref">↩</a></p></li>
<li id="fn:4"><p>"Scripps Completes Two More Pieces Of Radio Division Sale". Inside Radio. November 2, 2018. Retrieved November 2, 2018. <a href="http://www.insideradio.com/free/scripps-completes-two-more-pieces-of-radio-division-sale/article_7760f668-de69-11e8-8452-576eb3d6fc32.html" target="_blank">http://www.insideradio.com/free/scripps-completes-two-more-pieces-of-radio-division-sale/article_7760f668-de69-11e8-8452-576eb3d6fc32.html</a> <a href="#fnref:4" class="footnote-back-ref">↩</a></p></li>
</ol>

WWST open-in-new

WWST