Takeuchi said discussions with Kodansha originally envisaged a single story arc; the storyline was developed in meetings a year before serialization began.: 93 After completing the arc, Toei and Kodansha asked Takeuchi to continue the series. She wrote four more story arcs, which were often published simultaneously with the five corresponding seasons of the anime adaptation. The anime ran one or two months behind the manga.: 93 As a result, the anime follows the storyline of the manga fairly closely, although there are deviations. Takeuchi later said because Toei's production staff were mostly male, she feels the anime has "a slight male perspective".
Takeuchi later said she planned to kill off the protagonists, but Osano rejected the notion and said, "[Sailor Moon] is a shōjo manga!" When the anime adaptation was produced, the protagonists were killed in the final battle with the Dark Kingdom, although they were revived. Takeuchi resented that she was unable to do that in her version. Takeuchi also intended for the Sailor Moon anime adaptation to last for one season, but due to the immense popularity, Toei asked Takeuchi to continue the series. At first, she struggled to develop another storyline to extend the series. While discussing with Osano, he suggested the inclusion of Usagi's daughter from the future, Chibiusa.
Toei Animation produced an anime television series based on the 52 manga chapters, also titled Pretty Soldier Sailor Moon. Junichi Sato directed the first season, Kunihiko Ikuhara took over second through fourth season, and Takuya Igarashi directed the fifth and final season. The series premiered in Japan on TV Asahi on March 7, 1992, and ran for 200 episodes until its conclusion on February 8, 1997. Upon its release, the show quickly rose to be Toei Animation's highest ranked TV series. Most of the international versions, including the English adaptations, are titled Sailor Moon.
On July 6, 2012, Kodansha and Toei Animation announced that it would commence the production of a new anime adaptation of Sailor Moon, called Pretty Guardian Sailor Moon Crystal, for a simultaneous worldwide release in 2013 as part of the series's 20th anniversary celebrations, and stated that it would be a closer adaptation of the manga than the first anime. Crystal premiered on July 5, 2014, and new episodes would air on the first and third Saturdays of each month. A new cast was announced, along with Kotono Mitsuishi reprising her role as Sailor Moon. The first two seasons were released together, covering their corresponding arcs of the manga (Dark Kingdom and Black Moon). A third season based on the Infinity arc on the manga premiered on Japanese television on April 4, 2016, known as Death Busters in this adaptation. Munehisa Sakai directed the first and second season, while Chiaki Kon directed the third season.
During the original run musicals ran in the winter and summer of each year, with summer musicals staged at the Sunshine Theater in the Ikebukuro area of Tokyo. In the winter, musicals toured to other large cities in Japan, including Osaka, Fukuoka, Nagoya, Shizuoka, Kanazawa, Sendai, Saga, Oita, Yamagata and Fukushima. The final incarnation of the first run, New Legend of Kaguya Island (Revised Edition) (新・かぐや島伝説 <改訂版>, Shin Kaguyashima Densetsu (Kaiteban)), went on stage in January 2005, following which, Bandai officially put the series on a hiatus. On June 2, 2013, Fumio Osano announced on his Twitter page that the Sailor Moon musicals would begin again in September 2013. The 20th anniversary show La Reconquista ran from September 13 to 23 at Shibuya's AiiA Theater Tokyo, with Satomi Ōkubo as Sailor Moon. Satomi Ōkubo reprised the role in the 2014 production Petite Étrangère which ran from August 21 to September 7, 2014, again at AiiA Theater Tokyo.
In 1993, Renaissance-Atlantic Entertainment, Bandai and Toon Makers, Inc. conceptualized their own version of Sailor Moon, which was half live-action and half Western-style animation. Toon Makers produced a 17-minute proof of concept pilot and a two-minute music video, both of which were directed by Rocky Solotoff, who also worked on the pilot's script. Renaissance-Atlantic presented the concept to Toei, but it was turned down as their concept would have cost significantly more than simply exporting and dubbing the anime adaptation. The companies' work is believed by Solotoff to have been handed over to Raymond Iacovacci, one of the producers on the project, who stored the pilot script and animation cels in a storage facility. The logo created for the pilot was kept for the English dub, and Bandai released a "Moon Cycle" as part of its merchandise for the show, based on vehicles designed for the pilot.
In 1998, Frank Ward, along with his company Renaissance-Atlantic Entertainment, tried to revive the idea of doing a live-action series based on Sailor Moon, this time called Team Angel, without the involvement of Toon Makers. A 2-minute reel was produced and sent to Bandai America, but was also rejected.
Academic Timothy J. Craig attributes Sailor Moon's international success to three characteristics. First was the show's magical girl transformation of ordinary characters into superheroes. Second was the ability of marketers to establish the international audience's connection to characters, despite their culture being Japanese. The third was that the main superhero was female, something which was still rare in pop culture in countries like the United States during the 1990s.
While comparing the manga and anime, Sylvain Durand thought that the manga artwork is "gorgeous", but its storytelling is more compressed and erratic and the anime has more character development. Durand said "the sense of tragedy is greater" in the manga's telling of the "fall of the Silver Millennium," giving more detail about the origins of the Four Kings of Heaven and on Usagi's final battle against Queen Beryl and Metaria. Durand said the anime omits information that makes the story easy to understand, but judges the anime as more "coherent" with a better balance of comedy and tragedy, whereas the manga is "more tragic" and focused on Usagi and Mamoru's romance.
For the week of September 11, 2011, to September 17, 2011, the first volume of the re-released Sailor Moon manga was the best-selling manga on The New York Times Manga Best Sellers list, with the first volume of Codename: Sailor V in second place. The first print run of the first volume sold out after four weeks.
The most notable hyper-feminine features of the Sailor Guardians—and most other females in Japanese girls' comics—are the girls' thin bodies, long legs, and, in particular, round, orb-like eyes. Eyes are commonly known as the primal source within characters where emotion is evoked—sensitive characters have larger eyes than insensitive ones. The stereotypical role of women in Japanese culture is to undertake romantic and loving feelings; therefore, the prevalence of hyper-feminine qualities like the openness of the female eye in Japanese girls' comics is clearly exhibited in Sailor Moon. Thus, Sailor Moon emphasizes a type of feminist model by combining traditional masculine action with traditional female affection through the Sailor Guardians.
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